Author: Margaret

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High-profile musicians set up virtual fashion stores online

June 13, 2007 – Zwinktopia, the fashion-conscious virtual community from IAC/InterActiveCorp., is letting major musicians set up shop in its universe, with deals for a boutique from rapper 50 Cent to tout an upcoming album and virtual merchandise from rock bands like the Clash,… Read More

Online and Catalog caters to living large

June 11, 2007 – LivingXL is the new incarnation of www.SuperSize World.com, a Vancouver, Wash.-based online store. The chain is the first large retailer to enter the niche, now served by a handful of mom-and-pop catalog and online retailers offering a limited selection of… Read More

Follow the Money: Are Brands Getting the ROI They Need From Interactive Marketing?

June 6, 2007 – Of the 263 marketers polled in Promo’s 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is the money going? To e-mail, e-mail newsletters, banner ads and online promo-letters, banner ads and online promotions.… Read More

Use the web’s power to engage customers

June 5, 2007 – Embracing technology to create the same kind of relationships they had with the first 25 customers takes a creative strategy. Read more on how 1-800 flowers.com gets personal with 25 million people on the web. [Full story at internet retailer.com]

A Pick-up Artist’s Guide to Landing Pages

June 4, 2007 – Pick-up lines and landing pages have more in common than you’d think. Here’s how to avoid getting blown off. [Full story at iMediaConnection.com] 

Email Fashion, Double Opt-in Is The New Black

May 30, 2007 – Everyone has an email list these days. But what separates the Kate Moss’s from the Ugly Betty’s is their sign-up process. Your list MUST be double opt-in, or you’ll suffer the ridicule and derision of the email runway goddesses, your… Read More

How to Succeed in Second Life

May 28, 2007 – In the Wild West that is virtual-world marketing, Coca-Cola is the latest settler to amble into town. It’s hoping it can still cash in on the buzz factor without getting brought down by the same mistakes others have made in… Read More

Here Come the Brides

May 24, 2007 – A 2006 Questus research study found 97 percent of brides now use the Web in their planning, with 93 percent saying they find ideas and brands there they wouldn’t have otherwise found. [Full story at clickz.com] 

Tap the Sphere of Influence: 3 Secrets

May 22, 2007 – Some of the smartest, most effective behavioral targeting techniques are already in place, and they’re being executed with surprisingly simple tools. What’s their secret? [Full story at iMediaConnection.com]

Online Video’s Greatest Hits

May 16, 2007 – Online video offers some very compelling features; chief among them is heightened engagement. But before jumping into the online video fray, marketers should look back at several years of online video successes and failures. Lessons learned from past efforts will… Read More

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