Retail Marketing - Shopping Center Marketing

Zwinktopia, the fashion-conscious virtual community from IAC/InterActiveCorp., is letting major musicians set up shop in its universe, with deals for a boutique from rapper 50 Cent to tout an upcoming album and virtual merchandise from rock bands like the Clash, the Sex Pistols and Slipknot.
[Full story at canada.com] 

LivingXL is the new incarnation of www.SuperSize World.com, a Vancouver, Wash.-based online store. The chain is the first large retailer to enter the niche, now served by a handful of mom-and-pop catalog and online retailers offering a limited selection of products with little marketing glitz.
[Full story at myrtlebeachonline.com]

Of the 263 marketers polled in Promo’s 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is the money going? To e-mail, e-mail newsletters, banner ads and online promo-letters, banner ads and online promotions.
[Full story at chiefmarketer.com]

Embracing technology to create the same kind of relationships they had with the first 25 customers takes a creative strategy. Read more on how 1-800 flowers.com gets personal with 25 million people on the web.
[Full story at internet retailer.com]

Pick-up lines and landing pages have more in common than you’d think. Here’s how to avoid getting blown off.
[Full story at iMediaConnection.com] 

Everyone has an email list these days. But what separates the Kate Moss’s from the Ugly Betty’s is their sign-up process. Your list MUST be double opt-in, or you’ll suffer the ridicule and derision of the email runway goddesses, your reputation in tatters, your voicemail without messages, your Saturday nights dateless. Double opt-in is the [...]

In the Wild West that is virtual-world marketing, Coca-Cola is the latest settler to amble into town. It’s hoping it can still cash in on the buzz factor without getting brought down by the same mistakes others have made in their rush to Second Life.
[Full story at adage.com]

A 2006 Questus research study found 97 percent of brides now use the Web in their planning, with 93 percent saying they find ideas and brands there they wouldn’t have otherwise found.
[Full story at clickz.com] 

Some of the smartest, most effective behavioral targeting techniques are already in place, and they’re being executed with surprisingly simple tools. What’s their secret?
[Full story at iMediaConnection.com]

Online video offers some very compelling features; chief among them is heightened engagement. But before jumping into the online video fray, marketers should look back at several years of online video successes and failures. Lessons learned from past efforts will help to develop a solid online video game plan today.
[Full story at iMediaConnection.com]