Author: Cindy

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Traditional Media Under Threat As Consumer Generated Media Reaches Mass Market

October 3, 2007 – Consumer generated media (CGM) has reached the mass market with between 46 and 83 per cent of internet users engaging with it at least once a month, depending on age group and geography, according to a recent survey by Gartner,… Read More

Top 10 Cross-Channel Retail Trends

October 3, 2007 – Retailers continue to aggressively integrate e-commerce into their cross-channel operations, as it represents a tremendous opportunity for growth. According to the recently released RIS News/AMR Research Cross-Channel Tech Trends Study (which will be mailed with the September 2007 issue of… Read More

When Retailers Get It Right

October 1, 2007 – “Caravan,” a now successful store (actually two stores with a third opening shortly), was founded in 2005. Without a farthing to her name, let alone a down payment for a NY City store rental, and simply no capitol to stock… Read More

New Measurement Standard Scrambles Rankings of Largest Portals

September 27, 2007 – Don’t expect the business of measuring web audiences to get more simple or straightforward any time soon, says Ad Age digital editor Abbey Klaassen in this program. She notes that Nielsen/NetRatings’ introduction of yet another web audience measurement metric —… Read More

Web 2.0 Users Go Shopping

September 25, 2007 – But does the tech help persuade them to buy? Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s “Web 2.0 in Retail Today” report. comScore reported that social… Read More

Facebook Retail 101

September 19, 2007 – Wal-Mart and Target have both jumped on the Facebook bandwagon by each launching similar back-to-school programs on Facebook. Both have similar interactive similarities, however each are branded to their own philosophy and mood. If you have a Facebook account, check… Read More

Online Fragrance Innovation By Diesel

September 19, 2007 – New fragrances seem to be popping up all over lately, whether they’re being launched by Haute Couture fashion houses or your favourite celebrity. With all the competition in play, advertising in this field has been forced to become more sophisticated,… Read More

ECKO RED – Graffiti Bluetooth Interface

September 12, 2007 – Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and… Read More

ShopVogue.TV

September 12, 2007 – Shop Vogue! According to Vogue, as of September 2007, it will set a record as the publication with the most advertising pages that have ever been published in a monthly consumer magazine. The magazine is 115 years old. Its previous… Read More

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