Author: Cindy
Nearly 70% of Online Adults Use Social Media, Often Research Products
September 24, 2008 – More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools… Read More
Best Global Brands: Lessons Learned
September 24, 2008 – Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases… Read More
2009 B-to-B Marketing Trends
September 24, 2008 – Imagine you’re in a meeting with your CFO and he/she announces that all variable spending must be held flat or increased at a significantly slower rate than you have experienced over the last two years. Now what do you do?… Read More
$9B in Online Content/Services for Game Console Makers by 2013
September 24, 2008 – Acknowledging Xbox appeal In 2013, online/digital content and services for internet-connected game consoles will generate some $8.7 billion in global revenue for Microsoft, Sony, and Nintendo, the three console manufacturers, according to a new report from Parks Associates, MarketingCharts writes.
5 Reasons Retailers Replace their Retail Management System
September 4, 2008 – When speaking with retailers, the software selection advisors at Software Advice have found thousands of retailers considering a major new software purchase. The vast majority are replacing an existing system – one they’ve used for years. Why?
Polo Ralph Lauren Has Groundbreaking New Mobile Commerce Site
September 4, 2008 – Okay, some things are cool. This is really cool. Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to… Read More
Brands Let Consumer Voices Rise to the Top
September 4, 2008 – LEGO and Home Depot, both have great e-campaigns celebrating consumer ratings and reviews. More than the fact that both brands invite public feedback from customers, I love how both use this content to promote an edited assortment for other customers.… Read More
Does Your Web Site Reflect The Real You?
September 4, 2008 – A brand is more than image. Customers need to know they can trust you to provide something important and unique. They judge your store, your merchandise, your pricing and your web site; especially your web site. Research has shown that… Read More
90210 Invades Mobile Units
September 3, 2008 – For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night. The campaign reportedly cost $50,000. A “virtual billboard” will take over the home page of mobile… Read More
Online Shopping That Understands the Meaning of the Word Diva
September 3, 2008 – You’re a Diva. It’s your party. It’s also your office, your home, and your subway car. While some people have trouble accepting this, we think it goes without saying that it’s all about you. Fortunately, The Avenue You Beauty Store… Read More