Author: Cindy

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Scents That Make You Shop More – Retailers Get Smelly With Their HVAC

October 15, 2007 – Researchers tell us that our sense of smell has the power to influence our moods. Apparently, the right smell at the right time can put us in the mood to shop. A company, Scentair, specializes in selling “scents” to businesses.… Read More

Nothing Says ‘Buy’ Like ‘Free Shipping’

October 12, 2007 – EVEN in a country where Christmas trees start appearing in October, L. L. Bean may have set a record for beginning the holiday marketing blitz early by starting a free shipping promotion last month. But the promotion also set the… Read More

Report: Universal Prepping Revolutionary Free Music Service

October 12, 2007 – Universal has a plan to change the music download business: give people free, unlimited music subscriptions with the purchase of portable devices. Universal boss Doug Morris is trying to launch a new, label-owned subscription service called Total Music, according to… Read More

Mass Customization – Top 18 Things You Can Personalize

October 10, 2007 – Stop settling for mass appeal. Get what you want with custom ordered stuff. This list showcases 18 of the top products and services you can customize, collected by our global network of Trend Hunters. On the list: Make your own… Read More

Interactive Tables And Floors – Catchyoo’s Cool Projection System

October 10, 2007 – Catchyoo, Japanese company brings an entirely new way of interactive advertisement to the world. The company offers the interactive advertising that you can promote your brand on floors, walls, tables, 3-D spaces, or wherever. The quality of the visuals and… Read More

BitTorrent Moves From Piracy To Legitimacy

October 9, 2007 – BitTorrent Inc., which was co-founded by the developer of a software program widely used to share pirated music and video over the Web, plans to start helping media companies stream videos over the Internet. The company unveiled the service on… Read More

Loyalty Gets Pinched By Lack of Pennies

October 9, 2007 – The J. Crew catalog represents style, quality and, oh yeah, a chance to avoid spending upwards of $3 per gallon in gas to drive to the store. All of these factors helped the mail-order giant soar to No. 6 in… Read More

Shoppers’ Web Savvy Prompts Online Retailers To Improve

October 5, 2007 – With 53 percent of online shoppers early technology adopters, despite constituting just 36 percent of the North American population, retailers feel compelled to provide a consistently positive, sophisticated shopping experience, according to the 10th annual study conducted by Forrester… Read More

How Madison Avenue Is Wasting Millions On A Deserted Second Life

October 5, 2007 – For months, Michael Donnelly had been hearing all about the fantastic opportunities in Second Life. As worldwide head of interactive marketing at Coca-Cola, Donnelly was fascinated by its commercial potential, the way its users could wander through a computer-generated 3-D… Read More

NTT DoCoMo Aims To Make Phone Swiping Obsolete

October 3, 2007 – Using mobile phones to pay for goods electronically is common in Japan, the world’s biggest market of third-generation (3G) mobile users, where phones are swiped at ticket gates or vending machines to pay for train fares or drinks. DoComo’s prototype… Read More

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