Author: Cindy
Handvertising Comes To The Masses + 5 Forms of Bodyvertising
October 29, 2007 – Placing advertisements on the human body is nothing new, even Kanye did it. As well, on eBay, the human body has been listed with a “for sale” sign on it more than once. Now a company called Handvertising USA is… Read More
Look Out Facebook Here Comes The Next Ning
October 24, 2007 – Recently my colleagues have been all a buzz around creating their own social networking sites. Why? Because they want more flexibility and the ability to brand their very own network. Or so they tell me. An example that allows you… Read More
Flash Drive Music Bracelet – Matchbox 20 Album On USB
October 24, 2007 – Why buy “Exile on Mainstream”, the new album from Matchbox Twenty, on CD when you can buy it on USB bracelet? “Available exclusively at Best Buy, the $35 item includes all 17 songs from the album (released Oct. 2), music… Read More
$150 Home Theater Watch
October 22, 2007 – This new watch might be one of the slickest watch tvs yet… and it only costs $150. Having said that, this watch does not stream live tv. Rather it plays videos from 2GB of built in storage. Still, this is… Read More
POLO Makes Great Sport Of Interactive With Rugby.com
October 22, 2007 – When Ralph Lauren sets its mind on digital marketing it does so with the energy of a team that plays to win. A recent email from Polo introduced me to its new concept and web site, Rugby.com. Wow. What a… Read More
Online Shopping Carts: Why Are Customers Walking Away?
October 19, 2007 – Imagine you are walking through a grocery store and have just crossed off the final ingredient from your shopping list. Suddenly, you desert your filled-to-the-brim shopping cart and quickly exit the store. Hard to imagine? That’s probably because you’ve never… Read More
Shopping Cart Concierge
October 19, 2007 – The Shopping Cart Concierge is a touch screen computer that brings your ordinary shopping cart into the digital age. It can assist with self-serve checkouts and provide shoppers with a wealth of information. The company notes, “Integrated into the shopping… Read More
The Online Retailers That Shoppers Like Most
October 17, 2007 – Online purchasing and product research have become a major fact of life for the retail industry, and, as true multi-channel retailing matures, will be an increasingly significant factor for the foreseeable future. Non-travel online retailing reached $170 billion in the… Read More
Bigger (or Newer) Isn’t Always Better At BN.com
October 17, 2007 – Like an over-grown hairdo, the Barnes & Noble web site was over-due for a refresh. Ends were split, roots were showing, it was starting to look out-of-date, particularly as Amazon.com has continued to innovate on numerous fronts. So they re-launched.… Read More
Payment At Touch Of Fingertips
October 15, 2007 – Shoppers in Shanghai now have a safer way to pay for their purchases, as more than 1,000 retailers have adopted an electronic payment terminal that can match consumers’ fingerprints with their bank accounts. The retailers include department stores, supermarkets, restaurants… Read More