Retail Marketing - Shopping Center Marketing

We understand that automated services can make our lives a little easier (i.e., checking the credit line on our AMEX before we go to the Jimmy Choo sample sale), but some situations call for human interaction (i.e., someone stole my AMEX and my new Jimmy Choos). And when you really do need a human being [...]

There are a number of comparison shopping sites available. Internet Retailer reports that a new site called DiscountMore.com has decided to compare these comparison search engines.

As principal of a commercial design firm that specializes in retail, restaurants, hospitality and corporate spaces, it amazes me how fast sustainable design has become the hot-button topic in the industry. Collaborating with developers, engineers, municipalities and builders has always required architectural firms to keep costs lean by reducing waste, but over the past few [...]

From its modest beginnings in 1942, in a tiny garage in Mumbai, the Asian Paints brand has grown in leaps and bounds over the last few decades. With a focus on product innovation and quality through a consumer-centric approach, Asian Paints has achieved a leadership position in the Indian paint industry. Today, the brand has [...]

One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for designing a room, figuring how many cans of paint are needed for a project, etc. [...]

Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports.

Would you perform open heart surgery if you had never been to medical school?  What about defusing a live bomb without any prior formal instruction?  “Ridiculous”, you say.  “That would be the height of foolishness.”  Obviously, you are 100% correct!

I’ve always admired 3M. They are the people who invented scotch-guard, post-it notes (unless it was really Michelle) and heaven knows how many other incredible inventions. Their history is one of innovation until recently as flagged by a ‘brand infiltrator’ friend of mine.

As a retailer, the last thing you want to happen is to lose customers. Without realizing it, you may already be losing them. Are you doing any the following?

Lack of Product Knowledge

Even if you haven’t yet shopped for a smart car, it’s hard not to see them (cute as they are) and wonder: Who really fits in those tiny vehicles? Can I even fit my groceries in one? Could it withstand a collision, even at a low speed? Does it hold enough gas to get me [...]