Retail Marketing - Shopping Center Marketing

When speaking with retailers, the software selection advisors at Software Advice have found thousands of retailers considering a major new software purchase. The vast majority are replacing an existing system - one they’ve used for years. Why?
Why replace what’s familiar? Why pay up for something entirely new when an upgrade is - on paper - […]

Okay, some things are cool. This is really cool.
Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to offer consumers the opportunity to shop via their camera phones by scanning the Quick […]

LEGO and Home Depot, both have great e-campaigns celebrating consumer ratings and reviews. More than the fact that both brands invite public feedback from customers, I love how both use this content to promote an edited assortment for other customers. They’re engaging on multiple levels.
For Home Depot, it appears to be a monthly feature (though […]

A brand is more than image. Customers need to know they can trust you to provide something important and unique. They judge your store, your merchandise, your pricing and your web site; especially your web site. Research has shown that a web site is assessed in five areas. Ask yourself these questions:

Content quality

Does the site […]

For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night.
The campaign reportedly cost $50,000. A “virtual billboard” will take over the home page of mobile content site Myxer, which has a community of 12 million teens and twenty-somethings, reports MediaBuyerPlanner.
The campaign […]

You’re a Diva. It’s your party. It’s also your office, your home, and your subway car. While some people have trouble accepting this, we think it goes without saying that it’s all about you.
Fortunately, The Avenue You Beauty Store agrees. It carries your favorite hot and hard-to-find beauty brands, making it easy to get […]

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more profitable items.
This year, the discounts are earlier, deeper, and more creative than in previous seasons, […]

With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items, and 72 percent say they are using more coupons than they were six months ago. Of […]

There is no doubt that understanding the needs and wants of customers in an ever-more competitive economic environment is critical. Major enterprises spend millions of dollars a year on painstaking market research and consumer surveys. Every year, thousands of shoppers are buttonholed as they enter stores or call customer service centers and then are quizzed […]

In an email sent to its Premium members recently, online news and entertainment site Salon.com announced that it wanted to do more for its greatest asset–its readers–by giving them a way to “create your own content, produce your own stories.”
Ahh, how very Open of them. Now, they didn’t exactly hand over the keys to the […]