Retail Marketing - Shopping Center Marketing

Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers.
To make things easier, Voucher Cloud takes your current location via GPS and serves up the offers closest to you. This seems to [...]

Like the computer in the movie “2001,” Facebook is struggling to keep its profiles from virtual extinction at the hands of its arch enemy - the Web 2.0 Suicide Machine.
The Suicide Machine is a clever Web site out of the Netherlands that was designed to free users from their social network lives on Facebook, Twitter, [...]

Did you ever want to know your measurements down to a hundredth of an inch?
If you’re ready for such honesty, Unique Boutique in Long Beach has the tool for you - a body scan that measures you at 200,000 points.
The purpose of the procedure is for the customer to have better information to buy or [...]

Not to be outdone by tech visionary Jack Dorsey — one of the brains behind Twitter — and his Square cellphone payment start-up, point-of-sale  veteran VeriFone struck today with the announcement of PAYware Mobile.
Not dissimilar from the Square iPhone application and accessory, which The Times profiled last week, PAYware targets small businesses with its subscription-based [...]

U.S. consumers are shopping via cell phone more than ever before. According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends, published in October 2009, one in five shoppers plan on using a mobile phone to assist with holiday purchases, from researching prices and other product information to actually buying presents.  Retails Systems [...]

…the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn’t really have a lot of money to let people know about it.
So it engaged a rather outre advertising agency called Forsman and Bodenfors to create a rather special launch campaign.
The agency created a Facebook profile for the store manager, [...]

Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages. As you begin to think about how to handle creating calls to action for your website, keep in mind that simple calls to action [...]

This might surprise you, but the holy grail for many online advertisers is to make an ad that people actually like. Based on the current state of the banner ad economy, that might not seem like the case.
Thanks to the simple addition of thumbs up and thumbs down buttons on many websites, advertisers are finally [...]

Augmented Reality is taking hold across the marketing world as consumer brands as varied as Kia Motors, Nestlé, and Frito-Lay look for newfangled ways to push snack foods, cereal, and automobiles to a younger demographic. The hope for marketers is that augmented reality will engage an audience more deeply than other forms of social media, [...]

The mobile phone as a payment and promotional device is coming to retail. The questions are when, what processes and under whose governance?
The RIS mobile survey published in May 2009 suggested an answer about when and processes. The survey finds that 47 percent of retailers will have a plan or be in pilot mode by [...]