Retail Marketing - Shopping Center Marketing

With the recent release of Google Analytics new Active Segmentation features marketers and online sales teams can make more sense of their analytics data quickly.

Along with the new Advanced Segmentation features several additional updates are included; Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called [...]

Young girls waiting to grow into full-time fashionistas will get a chance to experiment with couture as designer Donna Karan and cosmetics chain Sephora open shop in the virtual play-dress world of Stardoll.com.
[Full Story by Michele Gershberg of Reuters]

“Retailers seemed much keener to embrace more marketing tactics than just PPC, like online advertising and social media marketing, particularly with respect to leveraging product reviews. Check out Buy.com’s Garage Sale Facebook application, which allows users to sell merchandise directly from their profile pages. Solution providers have also stepped up their game, providing new tool [...]

For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via MarketingCharts).
As Hispanics become more acculturated (as measured by language preference), there is less evidence of brand loyalty, according to Nielsen Homescan research across multiple product [...]

While exact plans are still vague, wikis will reportedly assist in building a hub for a new, more community-centric site. The social focus is part of a new effort within the company to find ways to exploit social aspects of the internet after comparative success in other media.
Stewart recently launched a Facebook page, a move [...]

“Online social networking heavyweights such as MySpace and Facebook have added mobile features, and start-ups are scrambling to allow people to share every moment, from the sublime to the mundane, with their network of online friends through voice, text, pictures, and video.”
[ Full Store by Carolyn Y. Johnson | Boston Globe ]

Mall of America uses YouTube to capture the attention of target market while delivering it’s brand to the growing social media user base. Click above to preview the video.

Fashion advertising has provided perhaps the warmest haven for print publishers so far in the digital age, but the proliferation and steady improvement of fashion websites is starting to test the category’s traditional media mix.
[Full Story by Nat Ives on Advertising Age]

The “Searcher Moms - A Search Behavior and Usage Study” was conducted in cooperation with Microsoft and ROI Research.
“Of the nearly 1,000 moms surveyed, 89 percent use the internet at least twice per day, and 90 percent have been using it for more than seven years,” said Stuart Larkins, VP of search for DoubleClick Performics. [...]

Digital eco-marketing initiatives devoted to saving the planet - or at least talking about it in ads - has been picking up, ClickZ reports (via Environmental Leader). John Rooks, president of Dwell Creative, an integrated agency that builds campaigns around social awareness and sustainability issues, believes that the appeal of online media to Dwell’s clients [...]