Category: Advertising
Mobile Shopping’s First Christmas
December 3, 2009 – U.S. consumers are shopping via cell phone more than ever before. According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends, published in October 2009, one in five shoppers plan on using a mobile phone to assist with… Read More
IKEA’s brilliant Facebook campaign
November 26, 2009 – …the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn’t really have a lot of money to let people know about it. So it engaged a rather outre advertising agency called Forsman and Bodenfors… Read More
5 Effective Calls to Action That Will Get Your Visitors Clicking
November 19, 2009 – Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages. As you begin to think about how to handle creating… Read More
Web ads that learn from you
November 13, 2009 – This might surprise you, but the holy grail for many online advertisers is to make an ad that people actually like. Based on the current state of the banner ad economy, that might not seem like the case. Thanks to… Read More
Lipstick blog highlights products in real-life photos
November 12, 2009 – Lipsticks never look the same way on your pucker as they do in their tube. For a true-to-life view of any lipstick shade, visit BeautySwatch. Australia-based BeautySwatch is a blog that reveals the true color of lipsticks by showing them… Read More
Augmented Reality Helps Sell the Product
November 4, 2009 – Augmented Reality is taking hold across the marketing world as consumer brands as varied as Kia Motors, Nestlé, and Frito-Lay look for newfangled ways to push snack foods, cereal, and automobiles to a younger demographic. The hope for marketers is… Read More
Brand Integration: Ford and the Tonight Show
November 4, 2009 – Here’s a great video of brand integration done right. Ford used the Tonight Show to showcase the 2010 Taurus SHO. But here’s the catch, they didn’t just buy advertising space, they thought outside the box and used a segment of… Read More
Electronic Book Readers Challenge Wii
October 14, 2009 – Will digital books catch fire this holiday? According to an online survey, 1 in 5 shoppers said they planned to buy an electronic book reader such as a Sony Reader or Amazon Kindle this year. When asked what they would… Read More
Consumers Turning to Debit Rather than Credit
October 14, 2009 – There may be a few positives to come out of the current recession. Consumers are now turning to their debit cards rather than charging purchases to their credit cards. Good for consumers, not such a rosy picture for retailers. How… Read More
Second Life Presents Unique Opportunity for Retailers
September 23, 2009 – What economy doubled in size last year? Well, none other than Second Life, the virtual world brought to life by Linden Labs. Second Life offers a unique virtual opportunity for retailers to connect with potential customers. Take H&R Block for… Read More