Category: Advertising
Businesses Reveal New Year’s Resolutions For Online Marketing In 2008
January 2, 2008 – How will businesses operating online ring in a more profitable New Year? In a survey of 1,050 northern New Jersey businesses, the top three goals for online marketing in 2008 are: improving website content and layout (24.3 percent), stoking up… Read More
My Virtual Model Launches Social Shopping Network
January 2, 2008 – My Virtual Model is to launch a new social shopping programme through its BrandME, Virtual Dressing Room and Virtual Showroom platforms. The new service, earmarked for launch next spring or summer, will offer retailers and advertisers a complete product catalogue… Read More
Holiday Ads Are Tops With Consumers
December 19, 2007 – Target, Wal-Mart and Macy’s have topped the list of consumers’ favorite retail holiday TV ads, a new study shows. And according to the survey conducted for the Retail Advertising and Marketing Association by BIGresearch, Worthington, Ohio, Best Buy, Sears, Kohl’s,… Read More
Belvedere Vodka
December 17, 2007 – Is the Belvedere online experience as smooth as its vodka? The US homepage is adorned with images of the stylish satin finished glass bottle (which depicts the Belvedere Palace—the official residence of the Polish president in Warsaw), and welcomes the… Read More
Why It’s Better To Brand Than Receive
December 17, 2007 – Philip Spencer, marketing director at World Vision UK, says that by applying “branding thinking” to humanitarian appeals and campaigns, charities and agencies can break through the “charity fatigue” that most people feel. “Branding is increasingly used to make humanitarian campaigns… Read More
Desktop Widgets: The Latest Online Marketing Strategy
December 14, 2007 – Desktop widgets allow you as the consumer to get updated information from a vendor or Web publisher, without launching a browser window. The widget is connected to the Web, and pulls in data and information from the Web to automatically… Read More
What Teens Want For Christmas
December 13, 2007 – Best Buy has a new serious of very funny videos starring teen actor and recording artist Drake Bell, star of the Nickelodeon show Drake & Josh. Drake has been hired to translate teenspeak for their parents. In this video he… Read More
Yamaha Motorcycles: Supermarket
December 7, 2007 – Following up on the shopping cart marketing trend previously posted, Yamaha has come up with their own clever advertising campaign. Their ad reads “Does it feel good? Continue to one of our retailers.” [Story Found at I Believe in Advertising]
WWF Paper Towel Dispenser
December 5, 2007 – This paper towel dispenser/advertisement, sponsored by the World Wildlife Fund, caught my attention. Their slogan is ‘Save Paper. Save the Planet’. They try to reinforce the direct correlation between using paper and destroying forests by showing the diminishing paper towel… Read More