The Cola Wars Heat Up Again

Posted by July 28, 2010 in Advertising

Pepsi is going retro with a remake of their 1995 Super Bowl advertisement, “Diner”. This time it’s Pepsi Max taking on Coke Zero.

Pepsi is following in the footsteps of Coca-Cola’s remake of the “Mean Joe Greene” advertisement during the 2009 Super Bowl.

Analysts say people love the funny, spirited rivalry of the decades-old cola wars and the move will benefit both soda makers. That’s good news for the $100 billion industry, which is seeing weak soft drink sales as shoppers switch to healthier juices and teas.

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