Archive for February, 2010
Twitter Hits 50 Million Tweets Per Day
Published by Riley February 24th, 2010 in List Growing, Measurement, Social Media, Social Networking.Twitter revealed on Monday that it officially reached 50 million tweets per day, excluding the count of spam messages made by robots. That is a record for the microblogging service.
The tweets increased by 1400% last year, amounting to 35 million messages daily. Today we have a total of 50 million tweets per day, equivalent to [...]
Dealing with Negative Feedback via Social Media
Published by Stephanie February 23rd, 2010 in Advertising, Branding, Consumer Brands, Fashion, Innovation, Interactive Advertisement, Online Advertising, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, Technology.So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some people out there on the Internet are saying something different.
Is the best practice to dump [...]
The Perfect Wedding Location… A Retail Store?
Published by Stephanie February 22nd, 2010 in Branding, Consumer Brands, Demographics, Online Advertising, Retail Marketing, Social Networking, Technology, Virtual world.Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no other reason, because it is the first of it’s kind.
Josh and Ting Li tied [...]
Advertising Through Social Media is Booming More Than Ever
Published by Stephanie February 17th, 2010 in Advertising, Branding, Consumer Brands, Retail Marketing, Social Media, Social Networking, Technology.PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. It’s been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users, a quarter of which spend more time within the network than watching television, these numbers [...]
Virtual Makeup Mirrors
Published by Riley February 16th, 2010 in Fashion, Innovation, Personal Shopping, Technology, Virtual world.Shiseido’s has wowed the public in the past with their range of make-up that is capable of turning any plain Jane into a stunning beauty, but today they provide that wow factor via a different route - the Digital Cosmetic Mirror. This device allows users to test make-up without having to so much as use [...]
Fashionista: Try out a new look at home
Published by Tim February 11th, 2010 in Branding, Innovation, Retail Marketing, Technology.I came across this great augmented reality experience today during my web travels. It is called Fashionista. Basically, it lets users try on their clothing without leaving the front of their computer. It is a tremendous way to engage users on a web site. Check out a preview below:
The Mobile Marketing Revolution.
Published by Stephanie February 10th, 2010 in Advertising, Branding, Consumer Brands, Design, Mobile Marketing, Online Advertising, Retail Marketing, Technology, Virtual world.It’s here.
Apple has finally (and formally) announced that the iPad will be coming out in late spring, 2010. In additions to competing with electronic books (like Amazon.com’s Kindle, Barne’s & Noble’s Nook, Sony’s Reader Digital Book, etc) as a reading device, purchasers will also be able to browse Safari, check their email, watch YouTube videos, [...]
Handmade Shoes, Designed by Consumers
Published by Riley February 10th, 2010 in Consumer Brands, Design, Fashion, Innovation, Mobile Shopping, Personal Shopping, eCommerce.‘Shoes of Prey’ is an Australian website where die hard shoe fans can design/create their very own pair of dream shoes. When you hunt for the perfect pair of shoes, you typically already have a pair in mind. Avoid disappointment when retailers cannot provide you the shoes of your deepest desires because ‘Shoes of Prey’ [...]
The eReader War
Published by Stephanie February 8th, 2010 in Consumer Brands, Personal Shopping, Retail Marketing, Virtual world, eCommerce.Starting Wednesday, February 10, the Nook (by Barne’s & Noble) will be on the shelves of Barne’s & Noble’s retail locations. Until now, the Nook has only been available for purchase online, however to compete with the release of Apple’s iPad (scheduled for March/April 2010), they’re shipping the Nook to their retail stores. It’s said [...]
Price Watch: E-Books on the Rise
Published by Tim February 5th, 2010 in Branding, Innovation, Technology, eCommerce.With the emergence of Apple’s iPad, Amazon has taken another look at their pricing structure for their own device, the Kindle. Amazon was paying $12 to $13 per digital book and selling it at the $9.99 price point. They were obviously looking to capture most of the e-book device market share but we could not [...]


