Retail Marketing - Shopping Center Marketing

Did you ever want to know your measurements down to a hundredth of an inch?
If you’re ready for such honesty, Unique Boutique in Long Beach has the tool for you - a body scan that measures you at 200,000 points.
The purpose of the procedure is for the customer to have better information to buy or [...]

The McDonalds/Starbucks coffee war has taken another step forward. McDonalds has announced that they will soon be offering free Wi-Fi access at most of their U.S. locations. Many are seeing this as a direct challenge to Starbucks, who currently offers paid Wi-Fi access at most locations.
Read more at MSNBC.com »

Shopping on a budget during the holidays can be difficult. Sprize is a customer loyalty rewards program launched by the Gap to help shoppers make the most of their money
Shoppers can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. SprizeMoney is automatically accrued in a customer’s [...]

“The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is titled, to Macy’s to mail her letter to Santa. A letter-writing campaign encourages customers to [...]

Not to be outdone by tech visionary Jack Dorsey — one of the brains behind Twitter — and his Square cellphone payment start-up, point-of-sale  veteran VeriFone struck today with the announcement of PAYware Mobile.
Not dissimilar from the Square iPhone application and accessory, which The Times profiled last week, PAYware targets small businesses with its subscription-based [...]

Social media is making a large impact this holiday shopping season. According to a recent comScore poll, 28% of online shoppers said that social media, like Twitter and Facebook, influenced their purchases.
Social media really appears to be emerging as an important marketing channel this holiday season. Its emergence is being driven by increased consumer adoption [...]

I recently read a great article about how to make your email campaigns more effective. Here are a few of the highlights…

Immediate promotion: E-mail marketing schemes are so lucrative that business owners get allured by such benefits and it is one of the most popular advertising techniques that gives instantaneous promotion within a limited time.
Instant [...]

U.S. consumers are shopping via cell phone more than ever before. According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends, published in October 2009, one in five shoppers plan on using a mobile phone to assist with holiday purchases, from researching prices and other product information to actually buying presents.  Retails Systems [...]

There is nothing more excruciating than having to wait at an airport lounge for hours on end while weather conditions better and you can finally depart. If that situation ever rises its ugly head again, this new Twitter-based service might just alleviate things slightly.
http://www.boarding.fr/
In essence, through Boarding you can send a tweet which will allow [...]

Well, Black Friday may just be recession proof. Overall spending during this year’s Black Friday is up just slightly at 0.5%. The biggest gainers seem to be online retailers who saw a rise of 35% per order of last year (average purchase in 2008 was $126.04 while in 2009 it was $170.19).
Read more about Black Friday on [...]