Monthly Archives: November 2009

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Dotfusion Monitors Your Social Media

November 27, 2009 – Ever wondered what people are saying about your brand? Who’s praising it and who’s flaming it? Dotfusion recently adopted advanced social media monitoring tools that allow us to: Quickly identify a crisis Bench mark the competitive social conversation Capture industry… Read More

IKEA’s brilliant Facebook campaign

November 26, 2009 – …the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn’t really have a lot of money to let people know about it. So it engaged a rather outre advertising agency called Forsman and Bodenfors… Read More

Is Your Online Shopping Experience Ready for PCI Compliance?

November 25, 2009 – With online security and fraud prevention becoming hot topics, mandatory PCI compliance for online transactions is coming soon. If you are not 100% sure what I mean by PCI compliance I came across a great interview with an online shopping… Read More

Squeeze Page vs. Landing Page

November 25, 2009 – Many who are marketing on the internet still confuse the roles of a squeeze page vs. the landing page. In some circles they are regarded as one in the same but the fact is they serve two completely different roles.… Read More

5 Effective Calls to Action That Will Get Your Visitors Clicking

November 19, 2009 – Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages. As you begin to think about how to handle creating… Read More

Town Shoes – Sharing the Love of Shoes

November 19, 2009 – Dotfusion client, Town Shoes, uses Facebook to promote new arrivals, hot styles and must have shoes and boots for the winter season. This national fashion shoe retailer also finds value in growing it’s Facebook Fans to solve customer services issues… Read More

Online Holiday Shopping Continues to Rise

November 18, 2009 – Here’s a great little article for a blast from the past,┬áChart of the Week: Online Holiday Shopping 1999-2009. It details that back in 1999, the dial-up internet age, about 0.64% of all holiday retail sales were made online. Now, analysts… Read More

Twitter For Entrepreneurs

November 18, 2009 – Toronto-based Sprouter.com is an online community that allows small business owners and entrepreneurs to swap links, ask questions and share ideas with their peers. Whereas most social networks focus on connecting users with people they already know, the premise behind… Read More

Web ads that learn from you

November 13, 2009 – This might surprise you, but the holy grail for many online advertisers is to make an ad that people actually like. Based on the current state of the banner ad economy, that might not seem like the case. Thanks to… Read More

Vote For The Next Face of Yorkdale

November 13, 2009 – Yorkdale Shopping Centre has launched an online and SMS campaign that allows the public to vote for who will represent Yorkdale in their 2010 advertising campaign. Dotfusion Interactive developed the website that aggregates votes in real time while in-mall signage… Read More

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