Retail Marketing - Shopping Center Marketing

Ever wondered what people are saying about your brand? Who’s praising it and who’s flaming it?
Dotfusion recently adopted advanced social media monitoring tools that allow us to:

Quickly identify a crisis
Bench mark the competitive social conversation
Capture industry trends
Uncover influencers and much more…

Give us a call for a free demonstration and form more information about why monitoring [...]

…the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn’t really have a lot of money to let people know about it.
So it engaged a rather outre advertising agency called Forsman and Bodenfors to create a rather special launch campaign.
The agency created a Facebook profile for the store manager, [...]

With online security and fraud prevention becoming hot topics, mandatory PCI compliance for online transactions is coming soon. If you are not 100% sure what I mean by PCI compliance I came across a great interview with an online shopping cart vendor.
Yeah, it is. It’s a very confusing topic. As vendors we need to make [...]

Many who are marketing on the internet still confuse the roles of a squeeze page vs. the landing page. In some circles they are regarded as one in the same but the fact is they serve two completely different roles. Both are used to attract customers online but that is where the similarities end. Whereas [...]

Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages. As you begin to think about how to handle creating calls to action for your website, keep in mind that simple calls to action [...]

Dotfusion client, Town Shoes, uses Facebook to promote new arrivals, hot styles and must have shoes and boots for the winter season. This national fashion shoe retailer also finds value in growing it’s Facebook Fans to solve customer services issues by responding quickly to concerns posted by customers.
Town Shoes does a great job in leveraging [...]

Here’s a great little article for a blast from the past, Chart of the Week: Online Holiday Shopping 1999-2009. It details that back in 1999, the dial-up internet age, about 0.64% of all holiday retail sales were made online. Now, analysts are predicting that this year it will be up at 3.7% (or up 8% from [...]

Toronto-based Sprouter.com is an online community that allows small business owners and entrepreneurs to swap links, ask questions and share ideas with their peers. Whereas most social networks focus on connecting users with people they already know, the premise behind Sprouter.com is that it’s often the people one hasn’t yet connected with—but who share common [...]

This might surprise you, but the holy grail for many online advertisers is to make an ad that people actually like. Based on the current state of the banner ad economy, that might not seem like the case.
Thanks to the simple addition of thumbs up and thumbs down buttons on many websites, advertisers are finally [...]

Yorkdale Shopping Centre has launched an online and SMS campaign that allows the public to vote for who will represent Yorkdale in their 2010 advertising campaign. Dotfusion Interactive developed the website that aggregates votes in real time while in-mall signage prompts shoppers to text their vote.
Check out the site and vote: www.yorkdaleisme.com