Retail Marketing - Shopping Center Marketing

Does Twitter make sense to anyone who doesn’t work in new media? I am constantly asked by friends: “What is the point of Twitter?” and, to be honest, my description is usually something along the lines of:
Imagine if Facebook was purely the status updates, links and photos…
But what if you don’t know about Facebook? Ben Stiller [...]

 
Remember the phenomenon of mall hauls when you would model all your recently purchased clothes and accessories in front of the mirror or to your friends? 
Now, a Los Angeles teenager who goes by the screen name DulceCandy87 shopped at Forever 21, videotaped her stash and the rundown of her new party dresses has been watched more than [...]

Just today Dotfusion Interactive Marketing received recognition on the Best Web Gallery site.  In two weeks, that’s two sites that applaud the Dotfusion efforts!  See the Yorkdale BTS module for yourself.

I had to bring this up eventually, it is a bit off topic, but I’ll run with it. Are you one of those people still using Internet Explorer 6? Well, as a developer, I implore you to upgrade! One of my favourite “down with IE6″ web sites is the Bring Down IE6 Campaign. Be sure [...]

An upcoming issue of Entertainment Weekly will include what’s being billed as the first video advertisements ever in a print magazine. According to the Associated Press, a video player with a 2-inch screen will be embedded on heavy-stock paper — similar to what’s used by greeting cards that play bits of music — and inserted [...]

Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.
The online bookmarking service, Delicious, has more than five million users and over 150 million unique bookmarked URLs.
Around 64% [...]

Has your closet become a huge mess? Do you keep uncovering stuff you don’t remember buying with the price tag still on? Don’t have enough time to pick your outfit for the day? I know my wife could answer these questions with a big fat YES! Well, I found the perfect site for her. myfashionplate.com [...]

Every retail marketer who does an online promotion now requests that they want a viral campaign as though it’s a product.  Allow me to clear the air,  I must tell you all that going “socially viral” is as result of good online content.  I hear retail marketers talk about going viral as though there is [...]

Let’s face it, one time or another in our daily lives we all end up creating a PowerPoint presentation. Goodness knows how many I have sat through with those atrocious sound effects! Presenting is a regular part of business these days.
BNET has written up a great (short read as well) article with 10 tips to [...]

Choosing between shoes and ice cream might be a tough call for some women, since they are passionate about both.
Famous Footwear is focusing on that love affair in a viral video that debuted last week on the family footwear retailer’s new Web site, MakeTodayUnexpected.com. The site incorporates a mix of interactive, digital and social media [...]