Retail Marketing - Shopping Center Marketing

A word of guidance to all retailer marketers, please take time to define your goals in the social media space, be realistic and familiarize yourself with the “language and feel” of the space.
The article Social Media Best Practices in eMarketer it wrote that In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of [...]

Massachusetts company, WiTricity, says it will have just such a system on the US market in about 18 months.

The company showed how a transmitting unit, which could be placed in a wall, could power a television set several feet away. The chief executive of the company, Eric Giler, also showed how the system could wirelessly [...]

From all the startups I’ve seen, Distimo is probably the one that will most likely succeed. They provide developers with free tools for analyzing their mobile applications’ performance across application stores. All major app stores are supported, allowing developers to see how their work performs across platforms and stores. You could think of it as [...]

Microsoft and Yahoo have signed an agreement to partner up in the search engine business. Beginning in 2010 Microsoft’s technology will power both Microsoft’s Bing and Yahoo Search while Yahoo will take care of all the advertising on both search engines.
Read more at CNET

Brand managers are quickly become savvy at monitoring their ‘online credibility’ and measuring the pulse of conversation around their brands. Tools such as What The Trend help in defining not only what is trending, but why.

An ad campaign was conceived for the Salvation Army in Maine which included co-opting more than 50 local businesses to help promote the message “This Ad Cost Nothing” to infer that more money is available for the real issues dealt with by the organisation.
From the Salvation Army Donation Site
Recently, local businesses in Portland, Maine, helped [...]

With all the talk and reality of the current recession, have you ever wondered how high-end/luxury companies still manage to stay afloat? Why do people continue to buy expensive speciality expresso’s from Starbucks when they could save some money by purchasing a generic coffee? A series of articles on BNET might help shed some light [...]

Yahoo.com just released a fully-redesigned homepage.  Search field is more prominent, the page overall is less cluttered and best of all you can stream RSS feeds.

The “My Favorites” section, down left hand side that when moused over a window appears to the right, allows you to view the site or content selected like Facebook and [...]

Fears about online security and personal information are the biggest drivers behind terminated online sales according to a recent study from McAfee and conducted by Harris Interactive . Nearly half of consumers have terminated an order or abandoned their shopping cart due to security fears. Even in an attempt to get a good deal, 63 [...]

We all know that social media is changing the way we do business.  Twitter is one of the fastest-growing social media sites, and with good reason.  Not only is it easy – but it can help grow your business.  Here is some information on Twitter, and how you can use it for business.
Read full story [...]