Monthly Archives: June 2009
Give A Gift on Facebook
June 25, 2009 – With the rise in adopting Facebook as a key social marketing tool, retail marketers have created a fan or brand page but are now asking how do I grow my fan base. Try creating a facebook application that involved giving… Read More
Twitter Debate
June 19, 2009 – Is Twitter a viable marketing tool? Personally, I think it works some times but it is very rare where it can really boost a marketing campaign. Over at BNET, the Guy Vs. Guy column had a great debate on this… Read More
General Growth Introduces Mobile Ad Network for Malls
June 18, 2009 – Working with mobile marketing firm Mobisix, the troubled mall giant has extended its email-based The Club program to include The Club Mobile, an alerts service that relies on SMS. General Growth’s marquee properties include Water Tower Place in Chicago, Fashion… Read More
Facebook Tops Social Marketing Sites
June 17, 2009 – In May 2009, Facebook became the most popular US social networking site. According to comScore, Facebook totaled 70,278,000 unique visitors. Here’s the question - how can you retail shopping centre benefit from even connecting with 1% of Facebook visitors. Which… Read More
Online marketplace for help with errands
June 11, 2009 – Ever feel overwhelmed with all the errands on your to-do list? Runmyerrand.com can solve your problems. They call it “service networking”, and it seems to be a combination of Craigslist and eBay, where people can post errands they need run… Read More
Centralize your social networking
June 11, 2009 – Connected to too many social networks? Well, I ran across a great article today that lists out quite a few ways to centralize your social networks. These will help you stay organized for the thousands of pieces of micro information social… Read More
Retailers – Why do consumers sign up for email?
June 11, 2009 – Retailers send more e-mail than almost any other industry, according to Forrester Research Inc., but to get the most out of marketing e-mail, they need to drill down into why different consumers subscribe, and craft campaigns accordingly. According to Forrester’s… Read More
Keeping Up With The………Kids!
June 11, 2009 – I attended a fantastic one day marketing brainstorming session hosted by retail marketers with a client yesterday. The Dotfusion Online Marketing design and AE team were present to provide web marketing strategy and ideas. Thought provoking probing questions we asked… Read More
Fashion Retailers Embracing iPhone Apps
June 5, 2009 – Many fashion retailers are taking note that their consumer base is spending more time viewing small, portable screens like those on iPhone or Blackberry to view web content. This posting demonstrates how Oasis, a Fashion Retailer uses their iPhone app… Read More
How to Do Well to Hook in the Young Market
June 5, 2009 – According to eMarketer Magazine, they say one thing’s for sure that retail marketing professionals should note —teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age… Read More