Retail Marketing - Shopping Center Marketing

With the rise in adopting Facebook as a key social marketing tool, retail marketers have created a fan or brand page but are now asking how do I grow my fan base.
Try creating a facebook application that involved giving a gift.  Burger King did this so well and other have followed.  To learn more, contact [...]

Is Twitter a viable marketing tool? Personally, I think it works some times but it is very rare where it can really boost a marketing campaign. Over at BNET, the Guy Vs. Guy column had a great debate on this topic, Twitter: Killer Marketing Tool or Pointless Waste of Time?. Be sure to check it out!

Working with mobile marketing firm Mobisix, the troubled mall giant has extended its email-based The Club program to include The Club Mobile, an alerts service that relies on SMS. General Growth’s marquee properties include Water Tower Place in Chicago, Fashion Show at Tyson’s Galleria outside Washington and South Street Seaport in New York. Read More [...]

In May 2009, Facebook became the most popular US social networking site. According to comScore, Facebook totaled 70,278,000 unique visitors.
Here’s the question -  how can you retail shopping centre benefit from even connecting with 1% of Facebook visitors.
Which leads to question #2, what is your retail marketing presence on Facebook?  Do you have a fan [...]

Ever feel overwhelmed with all the errands on your to-do list?  Runmyerrand.com can solve your problems.  They call it  “service networking”, and it seems to be a combination of Craigslist and eBay, where people can post errands they need run and others, who’ve signed up at the site as runners, can agree to complete them.
Read [...]

Connected to too many social networks? Well, I ran across a great article today that lists out quite a few ways to centralize your social networks. These will help you stay organized for the thousands of pieces of micro information social networking services provide.

Retailers send more e-mail than almost any other industry, according to Forrester Research Inc., but to get the most out of marketing e-mail, they need to drill down into why different consumers subscribe, and craft campaigns accordingly.
According to Forrester’s report, “Why consumers subscribe to retail e-mails,” most consumers now have a long history of receiving [...]

I attended a fantastic one day marketing brainstorming session hosted by retail marketers with a client yesterday.  The Dotfusion Online Marketing design and AE team were present to provide web marketing strategy and ideas. Thought provoking probing questions we asked of the group on many categories.
When asked to think of various session topics that a [...]

Many fashion retailers are taking note that their consumer base is spending more time viewing small, portable screens like those on iPhone or Blackberry to view web content.
This posting demonstrates how Oasis, a Fashion Retailer uses their iPhone app to communicate new fashions, newsletters and a store finder.
Read the full article found at eConsultancy here.

According to eMarketer Magazine, they say one thing’s for sure that retail marketing professionals should note —teens and young adults love sending text messages.
According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic.  The stats tell all.