Retail Marketing - Shopping Center Marketing

Those nasty spammers are at it again. This time, they are trying to capitalize on the swine flu “pandemic”.
So how do they get results? Well, first of all, very, very large lists. Second they are doing something all email marketers can learn from. They use excellent subject lines that catch people’s attention such as ”Madonna caught [...]

A study by Nielsen Games reported 29% of total PC game players were women ages 25 to 54.
Gaming has grown increasingly popular among older players, other demographic groups—and women.
According to womengamers.com, women gamers are to double by 2010.  I challenge a retail marketer to “get their game on” by incorporating gaming in their online marketing [...]

Trying to come up with new and eye catching way to advertise? How about using soap foam mixed with lighter-than-air gasses such as helium? Flogos - The result of such a mix - are flying foam logos that float through the sky. The sky’s the limit on the possibilities!
http://www.flogos.net/

BakerTweet is a way for busy bakers to tell the world that something hot and fresh has just come out of the oven. It’s as simple as turning the dial and hitting the button. All of the baker’s followers get a Twitter alert to tell them that it’s bun-time. Or bread time. Or whatever.
bakertweet.com

Now, before you go off on me, I find it absolutely hilarious to think that Twitter actually lowers your moral compass. But apparently some “researchers” believe it does.
New findings show that the streams of information provided by social networking sites are too fast for the brain’s “moral compass” to process and could harm young people’s [...]

Ever since the internet became an integral part of daily life, we’ve become accustomed to securing a wide range of online identities with usernames and passwords. Legacy Locker is a safe and secure repository for your digital property that lets you grant access to online assets for friends and loved ones in the event of [...]

Retail marketing professionals often are thinking of enhanced methods to market to women, lest we forget our bountiful men!
“Men spend more time online, conduct more searches on a daily basis and do not mind seeing ads,” says Lisa E. Phillips, eMarketer senior analyst and author of the new report, Men Online. “They are as engaged [...]

Here’s a great article for those interested in lowering the carbon footprint while using their computer. It includes tips on things like using built-in power management tools and replacing your old power hungry CRT monitor with a LCD.

The internet is constantly changing its form of communication. Traditional forms of advertising aren’t as successful as they used to be. Everyday Models, a UK based company, has come up with a new approach to a new media landscape by inviting anyone to get paid to rent out their everyday life to advertisers: whether it’s [...]

Many of Dotfusion’s retail clients this year have been noticing a strong lift in retail sales as result of email campaigns.  In the US, on average a retailer is sending 9.7 emails per month with the strongest emailing happening in December.  What are your email strategies? I encourage you to share your company’s success stories.