Archive for January, 2009
Blogger Helps Connect Consumers and Brands
Published by Riley January 30th, 2009 in Advertising, Charity, Consumer Brands, Fashion, Online Advertising, Personal Shopping, Retail Marketing, Social Media, Social Networking, eCommerce.Brand Girl will be a free, monthly e-mail newsletter and blog that features articles and reviews about the latest topics in style, wellness, living, technology and travel. Partner manufacturers will send samples of their latest products to Brand Girl, who will review them on her blog. Readers will then be directed to participating blog sites [...]
Flexible Screens, Not So Futuristic
Published by Tim January 30th, 2009 in Innovation, Interactive Advertisement, Technology.Here is a great little piece on what the US Army is up to these days, technology wise. They’ve renewed a contract with Arizona State University to continue work on a flexible displays.
The flexible screen is not available for public consumption just yet, and the US Army is only using it in test environments, but [...]
Entertainment mapping tool uses compass & GPS
Published by Riley January 22nd, 2009 in Innovation, Interactive Advertisement, Mapping, Mobile, Technology.nru (near you) is the latest innovation from lastminute.com’s labs team. Using technology provided by T-Mobile’s G1 running Google’s Android software, lastminute.com can now show you things to do near you, from bars and restaurants to cinemas and cafes.
It does this using the GPS and compass found in T-Mobile’s G1, the only phone on the [...]
A New Marketing Playbook
Published by Tim January 22nd, 2009 in Advertising, Retail Marketing.With the recession hitting just about every market, marketers are feeling the pressure to gain customers while saving money. I recently came across a very interesting article on BNET describing a possible new playbook for marketing in the current economic climate.
In previous downturns, many marketers doubled down on large, historically profitable customers, geographies, and market [...]
Who Can Manage Our Interactive Budget Responsibly?
Published by Jason January 21st, 2009 in Advertising, Branding, Consumer Brands, Direct Mail, Interactive Advertisement, List Growing, Measurement, Online Advertising, Retail Marketing, Social Media, Social Networking, Websites, eCommerce.Many are asking the question of who can manage their Interactive marketing budgets responsibly? Most interactive companies like to get their hands on the whole business as opposed to fulfilling a present need.
Companies have found themselves inclined to keep all their interactive services under one roof to avoid having information all over the place. [...]
Optimizing Your Email Marketing, The Value of an Agency
Published by Jason January 15th, 2009 in Advertising, Branding, Email Marketing, Online Advertising, Retail Marketing.Press send and it will all be all over with, or will it? Successful email marketers use many best in class practices to turn out one campaign. The question by many is why do we have to do that to be successful in attaining our online marketing goals?
Many companies have invested in tools for [...]
The Social Media Expert
Published by Tim January 15th, 2009 in Innovation, Online Advertising, Retail Marketing, Social Media, Social Networking.Social media marketing is becoming larger and larger and some folks have started to take advantage of companies looking to jump into Facebook or MySpace. They are called “social media experts” and there are a lot of them out there looking to make a quick buck.
With social media marketing being a relatively new concept these [...]
What to do with those unwanted gift cards…
Published by Riley January 15th, 2009 in Consumer Brands, Mobile Shopping, Online Advertising, Personal Shopping, Shopping Center Marketing, eCommerce.The holiday gift-giving season has come to an end and consumers around the globe are left holding gift cards they don’t really want. Just go to www.giftcardrescue.com, and use their new service that provides a way out, by allowing users to exchange unwanted cards for cash.
A climate change?
Published by Yvette January 14th, 2009 in Uncategorized.In 2007, Canadian retailers sold C$13.8 billion ($12.9 billion) of consumer products and travel bookings online. But by 2012 eMarketer projects that Canadian business-to-consumer (B2C) e-commerce sales will reach C$22.8 billion ($22.2 billion).
So by now all retail marketers do you get it…are you wearing the parka in the cool financial climate to stay warm….hello online [...]
SEO – Tying it all together
Published by David January 14th, 2009 in Advertising, Retail Marketing, Search Engine Marketing, Shopping Center Marketing.A lot of companies are spending more and more money on SEO, in an attempt to drive more traffic toward their sites, and ultimately driving more sales. I guess the question everyone is asking is how do I do this too, and how much will it cost? Surprisingly there are a lot of [...]


