Yearly Archives: 2008

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Disney To Spend $10M Per Virtual World

January 9, 2008 – Disney’s biggest online world is Club Penguin, which it brought in in August from three Canadians in a deal worth $700 million.  At the time, more than 700,000 members paid fees of $5.95 a month, delivering annual revenue of almost… Read More

Batch And Blast Emails: Killing Your Brand And Polluting the Environment

January 9, 2008 – There is a well-known inverse relationship between the number of people mailed a specific offer and the ratio of people that will actually respond and purchase. That is because there is a natural gradient of interest as not all people… Read More

2008 – “The Return Of The Brand As King”

January 9, 2008 – Some common themes for 2008 cited by the experts are social media, all things digital and the morphing of various disciplines (media and creative, advertising and marketing etc.) It is now accepted as a universal truth that advertising/marketing is a… Read More

Blogger John Moore On Why Pick-Up Lines Don’t Work

January 4, 2008 – You might not like this, but it’s true—Marketers are pick-up artists. So much of the marketing game is about flirting with customers in hopes of a making a transaction. Yep, we have a lot in common with guys in bars… Read More

9,134 Drinks In Your Pocket – Absolut Mobile Application

January 4, 2008 – Check out Absolut Drinks and choose from the 9,134 Absolut-based drink recipes. Not only will you find unlimited choices of drinks but you can also experience doing the online bartending yourself and mix your own drinks.  You don’t have to… Read More

Are Fashion Retailers Doing Enough To Counter Climate Change?

January 4, 2008 – As more and more fashion firms jump onto the eco bandwagon, with new initiatives to cut greenhouse gas emissions and use more recycled materials, just-style asks whether there is a real commitment to change or whether they are simply paying… Read More

Businesses Reveal New Year’s Resolutions For Online Marketing In 2008

January 2, 2008 – How will businesses operating online ring in a more profitable New Year? In a survey of 1,050 northern New Jersey businesses, the top three goals for online marketing in 2008 are: improving website content and layout (24.3 percent), stoking up… Read More

My Virtual Model Launches Social Shopping Network

January 2, 2008 – My Virtual Model is to launch a new social shopping programme through its BrandME, Virtual Dressing Room and Virtual Showroom platforms. The new service, earmarked for launch next spring or summer, will offer retailers and advertisers a complete product catalogue… Read More

Virtual Fitting Rooms – Intellifit Takes The Frustration Out Of Online Shopping

January 2, 2008 – Ever notice how clothes in “your size” don’t always fit? Makes you think twice before ordering clothes online without being able to try them on. Take the frustration out of shopping on the web with Intellifit, the virtual fitting room.… Read More

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