Retail Marketing - Shopping Center Marketing

Retail marketers are now ready to embrace social network marketing and here’s a great case by good ole Kmart and Sears to forge us ahead toward increasing our clients share of social voice
Kmart kick-started a social-networking campaign by giving six well-known bloggers $500 gift certificates to go on a shopping spree in a Kmart store [...]

Retailers of all magnitudes are waiting with bated breath to see what 2009 will bring. Although some wait there are few who have ascertained that interactive marketing is the way to go. If that is the case many ask where do we find the money to add to this budget? There is no definitive answer [...]

Many companies do not understand the keys mastering SEO, and do not realize that they could make some very simple changes that could result in some large increases in site traffic volume. There are many factors that contribute to your strength in search engines. Four areas that you can make basic changes to [...]

Here is a funny one for the holidays. Apparently, scientists actually spend time figuring out how Santa Claus could possibly deliver all those wonderful gifts on Christmas Eve to the whole world.
Some scientists are suggesting that with the help high tech gadgetry he can get it done in no time!
“We believe that he uses nanotechnology [...]

Listen up my retail marketing manager and consultant cohorts, if you haven’t planned to add online display advertising to your 2009 retail campaigns think again. 

Search clickers exposed to display advertising were 22% more likely to produce a sale than those who were not exposed, according to a September 2008 study of Microsoft’s Engagement Mapping system [...]

The Onion Store has a hilarious selection of fake gift boxes. The gifts are not real but the boxes are. If you want to trick your buddy or significant other that you got them a USB powered toaster or a portable pet feeding/watering system for their MP3 player then the onion store is where you [...]

When the iPhone first hit the market I was skeptical that it would pull users away from their laptops. Well, the shift has begun to my surprise. Apparently, 28% of iPhone users “strongly agree” that their iPhones are pulling them away from their laptops.
With the growing computing power of small, mobile devices there is really [...]

More and more retailers are seeing the importance behind marketing through mobile channels.  Currently about 30% of people access email campaigns via their mobile device before opening the email anywhere else.  These are the people who are grabbing their email on the way home from work usually, or are out shopping already and staying on [...]

Online retail sales in Canada are growing. The amount of money spent on Online Media Sales is set to increase by 28.8% over the next four years. Traditional retailers are fast becoming the most dominant online retailers, “selling both necessities and discretionary items” to a broader consumer base.
Le Quan Truong
Manager, Internet Marketing
Sears Canada Inc.
The big [...]

I hope all retail marketing managers that create catalogs, magazines, brochures or other kinds of publications online read this blog and stop posting traditional huge pdf files on their sites that take forever to download…did I mention forever to download…what a nuisance.
Dotfusion has adopted a turnkey solution - enhanced digital publishing with Z-mags Publicator Pro. [...]