Monthly Archives: October 2008
How Much Product Should I Show On My Site?
October 2, 2008 – I get this question a lot: how much product should I place on my web site when I have thousands and thousands of SKUs? I always tell them that depends on what you’re trying to accomplish. Do you want to… Read More
Value Store Brands: High-end Taste for Low Spenders
October 1, 2008 – Arguably, the king of cheap chic is US retailer Target. Faced with intense retail competition years ago, Target chose “to reposition itself as a mass merchandiser of affordable chic goods,” according to professors Patrick Barwise and Sean Meehan, co-authors of… Read More
Branding on Facebook: Groups or Fan Pages?
October 1, 2008 – Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies.