Retail Marketing - Shopping Center Marketing

Halloween is just around the corner and so is a hotbed of e-commerce opportunities.
Halloween e-commerce sales are becoming exponentially larger every year. With gas prices soaring, fewer people are willing to drive that extra few miles for a cool costume. There are so many specialty costume shops that can now service the entire [...]

With the recent release of Google Analytics new Active Segmentation features marketers and online sales teams can make more sense of their analytics data quickly.

Along with the new Advanced Segmentation features several additional updates are included; Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called [...]

The marketplace is volatile and unstable at the moment. I have not said anything you haven’t been hearing for months. Let’s be realistic here, “The show must go on”, or all our “what if’s” could be a reality.
We all need to be proactive and not just reactive to the trends that face all of [...]

In case you’ve been living under a rock for the past few weeks, Adobe has just released their fourth installment of Creative Suite.  If you work in film, video, multimedia, 3D, manufacturing, architecture, engineering, CS4 promises to be an awesome addition to any creators set of tools.
I’ve had a chance to demo the new Photoshop [...]

Today’s Internet is no longer the Internet we once knew. The battles of the giants (Netscape and Internet Explorer) are over. Now a new battle rages between a plethora of new browsers − Internet Explorer, Firefox, Safari, mobile browsers and even Google has stepped into the ring with its Chrome.
Every time a new browser or [...]

We understand that automated services can make our lives a little easier (i.e., checking the credit line on our AMEX before we go to the Jimmy Choo sample sale), but some situations call for human interaction (i.e., someone stole my AMEX and my new Jimmy Choos). And when you really do need a human being [...]

There are a number of comparison shopping sites available. Internet Retailer reports that a new site called DiscountMore.com has decided to compare these comparison search engines.

As principal of a commercial design firm that specializes in retail, restaurants, hospitality and corporate spaces, it amazes me how fast sustainable design has become the hot-button topic in the industry. Collaborating with developers, engineers, municipalities and builders has always required architectural firms to keep costs lean by reducing waste, but over the past few [...]

From its modest beginnings in 1942, in a tiny garage in Mumbai, the Asian Paints brand has grown in leaps and bounds over the last few decades. With a focus on product innovation and quality through a consumer-centric approach, Asian Paints has achieved a leadership position in the Indian paint industry. Today, the brand has [...]

One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for designing a room, figuring how many cans of paint are needed for a project, etc. [...]