Monthly Archives: September 2008

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Wake Up and Search for Crocs!

September 25, 2008 – You probably know that Crocs are fairly popular shoes these days–with kids and weekend warriors (personally, I can’t go there). But did you know that when you search for “Crocs” on Flickr there are 27,761 results? (And a solid majority… Read More

The State of Online Retail Today

September 24, 2008 – In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into how retailers should… Read More

Nearly 70% of Online Adults Use Social Media, Often Research Products

September 24, 2008 – More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools… Read More

Best Global Brands: Lessons Learned

September 24, 2008 – Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases… Read More

2009 B-to-B Marketing Trends

September 24, 2008 – Imagine you’re in a meeting with your CFO and he/she announces that all variable spending must be held flat or increased at a significantly slower rate than you have experienced over the last two years. Now what do you do?… Read More

$9B in Online Content/Services for Game Console Makers by 2013

September 24, 2008 – Acknowledging Xbox appeal In 2013, online/digital content and services for internet-connected game consoles will generate some $8.7 billion in global revenue for Microsoft, Sony, and Nintendo, the three console manufacturers, according to a new report from Parks Associates, MarketingCharts writes.… Read More

5 Reasons Retailers Replace their Retail Management System

September 4, 2008 – When speaking with retailers, the software selection advisors at Software Advice have found thousands of retailers considering a major new software purchase. The vast majority are replacing an existing system – one they’ve used for years. Why? Link to this… Read More

Polo Ralph Lauren Has Groundbreaking New Mobile Commerce Site

September 4, 2008 – Okay, some things are cool. This is really cool. Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to… Read More

Brands Let Consumer Voices Rise to the Top

September 4, 2008 – LEGO and Home Depot, both have great e-campaigns celebrating consumer ratings and reviews. More than the fact that both brands invite public feedback from customers, I love how both use this content to promote an edited assortment for other customers.… Read More

Does Your Web Site Reflect The Real You?

September 4, 2008 – A brand is more than image. Customers need to know they can trust you to provide something important and unique. They judge your store, your merchandise, your pricing and your web site; especially your web site. Research has shown that… Read More

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