Retail Marketing - Shopping Center Marketing

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more profitable items.

With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items, and 72 percent say they are using more coupons than they were six months ago. Of [...]

There is no doubt that understanding the needs and wants of customers in an ever-more competitive economic environment is critical. Major enterprises spend millions of dollars a year on painstaking market research and consumer surveys. Every year, thousands of shoppers are buttonholed as they enter stores or call customer service centers and then are quizzed [...]

In an email sent to its Premium members recently, online news and entertainment site Salon.com announced that it wanted to do more for its greatest asset–its readers–by giving them a way to “create your own content, produce your own stories.”

Shopping online is the greatest thing to come along since canned beer but there are some risks involved. We’ve all heard the horror stories about people’s credit card information being stolen and orders never fulfilled. Fortunately, these are isolated problems for the most part and we can take steps to ensure satisfaction when we do [...]

Fact: Google’s search engine spiders visit some sites more often than others. Oft-indexed sites are thought to be more appealing to Google — and on searches, they’re likely to appear higher for relevant keywords.

Hugh MacDonald, Canadian’s reserve archer for the Olympics, was not a happy blogger.
Stuck in Canada nursing his frustrated Olympian ambitions, MacDonald was suddenly ordered to pack his bags to fly to Beijing, after one archer who had beaten him onto the team, John David Burns, fell ill.

The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise. Many young people use a mobile phone to update a microblog or social network [...]

ArtPassions.com, an Ithaca, MI-based manufacturer and retailer of custom framed art, has launched a re-designed site that includes an interactive frame application from Avid Commerce, an Internet technology provider.

Do you understand the evolution of direct marketing to what is now referred to as database marketing?  This is the single greatest aspect of your marketing efforts.  Let me explain the difference:
Direct marketing:  creating a brochure, catalog or direct mail piece and mailing it to a list of potential or current customers in hopes that it [...]