Monthly Archives: August 2008

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Retailers Busting out Extreme Back-to-School Discounts

August 28, 2008 – To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more… Read More

Consumers Use More Coupons, Prefer to Get Them Online, in Mail

August 28, 2008 – With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past. According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items,… Read More

Be Careful What You Ask Your Customers

August 28, 2008 – There is no doubt that understanding the needs and wants of customers in an ever-more competitive economic environment is critical. Major enterprises spend millions of dollars a year on painstaking market research and consumer surveys. Every year, thousands of shoppers… Read More

New Home for Creative Voices on Open Salon

August 28, 2008 – In an email sent to its Premium members recently, online news and entertainment site Salon.com announced that it wanted to do more for its greatest asset–its readers–by giving them a way to “create your own content, produce your own stories.”… Read More

Protect Yourself When Shopping Online

August 28, 2008 – Shopping online is the greatest thing to come along since canned beer but there are some risks involved. We’ve all heard the horror stories about people’s credit card information being stolen and orders never fulfilled. Fortunately, these are isolated problems… Read More

How-To: Increasing Crawl Visits and Site Indexability

August 28, 2008 – Fact: Google’s search engine spiders visit some sites more often than others. Oft-indexed sites are thought to be more appealing to Google — and on searches, they’re likely to appear higher for relevant keywords. Link to this post!

Olympian Blogs Range From The Bland to the Bitter

August 21, 2008 – Hugh MacDonald, Canadian’s reserve archer for the Olympics, was not a happy blogger. Stuck in Canada nursing his frustrated Olympian ambitions, MacDonald was suddenly ordered to pack his bags to fly to Beijing, after one archer who had beaten him… Read More

Young People Turn to Cell Phone Cameras For Photos

August 20, 2008 – The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise.… Read More

ArtPassions.com Gets Passionate About Shopper-Controlled Framing

August 20, 2008 – ArtPassions.com, an Ithaca, MI-based manufacturer and retailer of custom framed art, has launched a re-designed site that includes an interactive frame application from Avid Commerce, an Internet technology provider. Link to this post!

Direct Marketing Versus Database Marketing

August 20, 2008 – Do you understand the evolution of direct marketing to what is now referred to as database marketing?  This is the single greatest aspect of your marketing efforts.  Let me explain the difference: Direct marketing:  creating a brochure, catalog or direct mail… Read More

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