Monthly Archives: July 2008

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“I Quit!”

July 30, 2008 – Tired of hearing this?  As a typical player in the retail sector, it will continue to happen over and over until you’ve lost up to half of your workforce this year.   Then you’ll go through the same grief next year… Read More

How-To: Tips for Targeting Tweens

July 30, 2008 – Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone. And while they are physically still children, socially they are beginning to explore what it means to… Read More

Glam Application Platform Baits Devs, Marketers with Broad Female Audience

July 23, 2008 – Glam taps its power source liberally Glam Media announced the debut of the Glam Application Platform, an app developer network whose reach will comprise over 77 million monthly users. The open source Glam Application Platform is targeted primarily to marketers… Read More

Does Your Magazine Light Up?

July 23, 2008 – Everyone is talking about magazines going online–putting out digital versions to be read online only–and doing away with print publications. Publishing houses salivate at the prospects of doing away with expenses for paper and mailing, resulting in a big boost… Read More

What’s Next: Sebastian Professional Products

July 23, 2008 – Known for “blowing the lid off creativity,” Sebastian Professional Products is doing it again with a new site we recently launched. While the brand started small in the 1970s, today Sebastian is a global brand shaping hair fashion. Link to… Read More

Negative Keyword Research Tools & Tips

July 23, 2008 – If the term “negative keywords” is new to you, it refers to irrelevant or low converting keywords that you add to a pay-per-click campaign which tell the ad system not to show your ad when that keyword appears in a… Read More

What Do The Terms “Opt-in” And “Double Opt-in” Mean?

July 23, 2008 – Opt-in is when someone actively gives you their email address to send them something.  Examples include having a notebook by your cash register to have people jot down their contact information or subscribing to an e-newsletter or email correspondence online.… Read More

Study: Offline Retailers Should Be ‘Net Strategists

July 23, 2008 – The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to a recent Nielsen Online survey, which found that of those that recently made consumer electronics purchases in a store, 80 percent visited the store’s website… Read More

Digital: Creating Conversation Online

July 16, 2008 – Web campaigns are a great way to engage consumers, but brands should be wary of the pitfalls. Consumers are using the web more than ever, so it is hardly surprising that brands are trying to tap in to the trend… Read More

‘Daily Candy’-Style Email Newsletters

July 16, 2008 – Glam Media, the top women’s online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical: Monday: “Great Style In No Time Flat,” a five-second style guide Tuesday: “Tips and Tricks for… Read More

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