Retail Marketing - Shopping Center Marketing

Tired of hearing this?  As a typical player in the retail sector, it will continue to happen over and over until you’ve lost up to half of your workforce this year.   Then you’ll go through the same grief next year … and the year after that … and the year after that.
Ever think about why […]

Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone.
And while they are physically still children, socially they are beginning to explore what it means to be a teenager — a state they think is typified by freedoms they lack.
In 2003, 33.3 […]

Glam taps its power source liberally
Glam Media announced the debut of the Glam Application Platform, an app developer network whose reach will comprise over 77 million monthly users.
The open source Glam Application Platform is targeted primarily to marketers targeting female users across blogs, magazine and content sites. In the style of Apple’s App Store — […]

Everyone is talking about magazines going online–putting out digital versions to be read online only–and doing away with print publications. Publishing houses salivate at the prospects of doing away with expenses for paper and mailing, resulting in a big boost to the bottom line.
But here’s a switch for you, maybe the print magazine itself can […]

Known for “blowing the lid off creativity,” Sebastian Professional Products is doing it again with a new site we recently launched. While the brand started small in the 1970s, today Sebastian is a global brand shaping hair fashion.
Using original, engaging content (stunning behind-the-scenes-of-the-shoot photography and video), we created an experience designed to inspire and inform […]

If the term “negative keywords” is new to you, it refers to irrelevant or low converting keywords that you add to a pay-per-click campaign which tell the ad system not to show your ad when that keyword appears in a search.

To take advantage of the “long tail of search” (longer query combinations and product searches […]

Opt-in is when someone actively gives you their email address to send them something.  Examples include having a notebook by your cash register to have people jot down their contact information or subscribing to an e-newsletter or email correspondence online.
Double opt-in is when a company receives a request to subscribe to an email address, they reply […]

The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to a recent Nielsen Online survey, which found that of those that recently made consumer electronics purchases in a store, 80 percent visited the store’s website first, reports MarketingCharts.
Moreover, 53 percent purchased from the retailer on whose website they had spent […]

Web campaigns are a great way to engage consumers, but brands should be wary of the pitfalls.
Consumers are using the web more than ever, so it is hardly surprising that brands are trying to tap in to the trend and engage in online dialogue. The interactive nature of the internet makes it easier to achieve […]

Glam Media, the top women’s online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical:

Monday: “Great Style In No Time Flat,” a five-second style guide
Tuesday: “Tips and Tricks for the Beauty Obsessed”
Wednesday: “Because Food Should Always be Fabulous,” a roundup of modish recipes
Thursday: “The Must-Know for […]