Retail Marketing - Shopping Center Marketing

Soldier Design, an award-winning Cambridge-based branding and design firm, announced today that it has completed new branding and design for the prestigious stores The Tannery and Concepts, recently opened on 39 and 37 Brattle Street , respectively, in Boston’s diverse and bustling Harvard Square. The firm assisted with identity development and store branding, site [...]

Google has launched Trends for Websites, a Google Trends spin-off that builds comparative charts of website traffic.
The original Google Trends enables users to compare the popularity of certain keywords in Google’s search engine. For an example, see Desperate Housewives versus Footballer’s Wives.
Google Trends for Websites may be useful to publishers seeking information about a site’s [...]

In the big wide world that is the Web, retailers are always on the lookout for new ways to add value to the customer shopping experience. More retailers than ever before are giving consumers breaks on shipping and throwing in freebies whenever possible.
In addition, retailers like Nordstrom, Best Buy, Borders and Talbots are giving customers [...]

A lot of clients want to get involved in Social Marketing but are overwhelmed with the landscape and simply don’t know where to go or what to do. Some of them fear opening up dialogue because they won’t have enough control over their image.
Welcome to marketing in 2008.
As with any type of community, there are [...]

Performance First, Inc. has launched Doorfly.com, an online market where buyers describe what they want — and agents pander for their business.
Agents are encouraged to “[showcase] their knowledge, experience and expertise and [offer] an incentive rebate from their commission at closing to the home buyers. Home buyers then compare offerings and choose the agent that [...]

SheFinds knows that the busy career woman doesn’t have time to shop. She doesn’t even have time to browse the web much less paw through endless piles of cashmere sweaters at the mall. But she still wants to look good and stay on top of the trends.
They study the trends and surf the web for [...]

Instead of a one-size fits all approach to web visitors, online merchants can benefit by using personalization techniques that deliver information based on user behavior, product relevance, product popularity and merchandising strategies, said Cliff Conneighton, senior vice president of e-commerce technology provider ATG, at the Internet Retailer Conference & Exhibition 2008.
Throughout the shopping experience, retailers [...]

Top US social networking site MySpace.com’s unique audience (UA) was up 7 percent in May compared with May ‘07, but second-place Facebook’s was up some 83 percent from a year ago, according to custom lists compiled by Nielsen Online, writes MarketingCharts.
LinkedIn, continuing its trajectory, increased its unique audience 146 percent from 2007, reaching nearly 7.7 [...]

Topshop is giving shoppers the chance to create their own fashion moment by setting up pop-up photo studios inside their stores.
The UK retailer’s followers in London, Dublin and Manchester are presented with a once-in-a-lifetime opportunity to become their own stylist, director, photographer and model.
Real people no longer need the help of Vogue to capture their [...]

Are you a home remodeler? Or, maybe compelled to fix up your place and stay put while the home market is in flux? Personally, I love to paint. It relaxes me and I find it amazing what a can of paint can do to spice up a room. But, it’s often hard to choose the [...]