Monthly Archives: May 2008

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Shoppers Primed for a New World of Shopping Experiences

May 21, 2008 – Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports. The “New Future In Store” study is base on… Read More

What relationship do your customers want with your brand?

May 21, 2008 – For quite some time now, marketers the world over have been fighting increasingly tougher battles to win over and keep their customers. Most observers seem to lay blame on: a) the rising standard of products b) the growing cadre of… Read More

Website Re-branding That Helps Drive Retail Performance

May 15, 2008 – When approached to re-brand Graff Retail with a look as sleek and sophisticated as the services they offer, team Dotfusion proved we were up to the task!  With a new logo, and a new site that reflects a clean, crisp… Read More

Purex Models Good Apparel Selling

May 15, 2008 – So Purex is doing a contest where consumers have tools to design their own T-shirt. Once you’re done designing it, before submitting your design to the T-shirt gallery, you can preview the shirt — on one of four models. And… Read More

iCitizen: The OPEN Imperative

May 14, 2008 – The iCitizen, that influential breed of digital consumer, was the focus of the first Resource iCitizen symposium, an intimate gathering exclusively for our clients and friends. iCitizen: The OPEN Imperative brings together some of the most digitally innovative brands and… Read More

How to Create a “Seeing Culture”

May 14, 2008 – Engaging customers to share ideas on how to improve the business is critical to today’s leaders in innovation. An example is Starbucks. According to Starbucks chief Howard Schultz, the company’s customer engagement processes have resulted in surprising ideas. One customer… Read More

Online Shopping More Appealing as Gas Hits New Highs

May 14, 2008 – One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because of high gas prices, according to a Harris Interactive study conducted for iCongo – writes MarketingCharts. Some highlights from the study:… Read More

Yorkdale Shows How Fashionable it is to Rise Above The Rest

May 7, 2008 – Yorkdale is officially #1 when it comes to the Search Keyword Term “Shopping Toronto”, a highly competitive keyphrase, thanks to Dotfusion’s online strategies.  Our strategies also helped them climb the ladder from the 12th page to the top 5 first… Read More

Online video isn’t the future, it’s the present

May 7, 2008 – Google Canada hosted a showcase last week in Toronto, complete with recent case studies and numbers from YouTube. The following stats had several jaws hitting the floor: • 10 hours of content is uploaded to YouTube every 60 seconds •… Read More

Coldplay’s Free Single Propels Website to No. 1 among Bands and Artists

May 7, 2008 – US visits to Coldplay.com increased 1,800% since the band’s new single, Violet Hill, was released free online. Hitwise compares daily US visits for April 29, 2008 to visits for April 27, 2008, MarketingCharts reports. On April 29, 2008, the day… Read More

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