Retail Marketing - Shopping Center Marketing

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.
The “New Future In Store” study is base on a Feb. ‘08 online survey of 4,600 shoppers in Asia, Canada, Europe, and the US.
Shopping via […]

For quite some time now, marketers the world over have been fighting increasingly tougher battles to win over and keep their customers. Most observers seem to lay blame on:
a) the rising standard of products
b) the growing cadre of ‘good enough’ competitors and
c) the negligible risk of technical product failure
rendering sustainable product/performance based differentiation moot for […]

When approached to re-brand Graff Retail with a look as sleek and sophisticated as the services they offer, team Dotfusion proved we were up to the task!  With a new logo, and a new site that reflects a clean, crisp design throughout, with easy navigation, a captivating intro flash video, an interactive  flash photogallery and […]

So Purex is doing a contest where consumers have tools to design their own T-shirt. Once you’re done designing it, before submitting your design to the T-shirt gallery, you can preview the shirt — on one of four models. And not just in a still photo, but rather a short piece of video where the […]

The iCitizen, that influential breed of digital consumer, was the focus of the first Resource iCitizen symposium, an intimate gathering exclusively for our clients and friends.
iCitizen: The OPEN Imperative brings together some of the most digitally innovative brands and thought leaders for an intensive two-day experience of short-format keynotes, research reveals, networking and spirited repartee. […]

Engaging customers to share ideas on how to improve the business is critical to today’s leaders in innovation. An example is Starbucks. According to Starbucks chief Howard Schultz, the company’s customer engagement processes have resulted in surprising ideas. One customer wants Starbucks to make ice cubes out of coffee so when they melt they won’t […]

One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because of high gas prices, according to a Harris Interactive study conducted for iCongo - writes MarketingCharts.
Some highlights from the study:
Incentives
Consumers give various other reasons they would be more likely to shop online as opposed to a […]

Yorkdale is officially #1 when it comes to the Search Keyword Term “Shopping Toronto”, a highly competitive keyphrase, thanks to Dotfusion’s online strategies.  Our strategies also helped them climb the ladder from the 12th page to the top 5 first page in the business listing.  Want to know how Dotfusion’s expert online team can help […]

Google Canada hosted a showcase last week in Toronto, complete with recent case studies and numbers from YouTube.
The following stats had several jaws hitting the floor:
• 10 hours of content is uploaded to YouTube every 60 seconds
• YouTube contributors produce 3000x more output than Hollywood
• Hollywood would need to premier 57,230 feature films a week […]

US visits to Coldplay.com increased 1,800% since the band’s new single, Violet Hill, was released free online.
Hitwise compares daily US visits for April 29, 2008 to visits for April 27, 2008, MarketingCharts reports.
On April 29, 2008, the day the single was released on Coldplay.com, the website ranked as the most visited website among the Bands […]