Monthly Archives: April 2008
Making Your Brand the Right Shade of Green
April 8, 2008 – Let’s start with a fact. Whichever terms you choose to characterize it—Going Green, Environmental Stewardship, Sustainable Development—the eco-agenda is not a fad. It’s here to stay. Whilst some brands are actively engaged in the movement, other brands ignore it, and… Read More
Comparing Apples to Apples
April 8, 2008 – The internet is obviously a place where you can interact with creative. But it’s also much more than that. It’s also, like television, a place where you can build a brand and create awareness. Like a direct marketing campaign, it… Read More
Yahoo to AMP Up Online Publisher Opportunities
April 8, 2008 – Yahoo has revealed news of a new online ad system intended to improve affiliate sales for graphical and other forms of premium advertising. The system, dubbed AMP (formerly Apex), enables marketers to put ads on their sites, Yahoo sites, and… Read More