Retail Marketing - Shopping Center Marketing

Designer Erik De Nijs stitched up this techno-geeky pair of jeans so that wherever he went, he wouldnt be far connecting to technology.
Built in to the knees are speakers for rocking while you run, and an integrated keyboard which when used would make people wonder why you were touching yourself so much. It has the […]

In its 60 year, the company rolled out a new brand logo, where “31″ was subtly embedded in the logo design. This was followed by a makeover of the store’s design to reflect a décor that was contemporary and energized. The flavor menu has also been enhanced, with the brand offering more than 1,000 different […]

Consumer recall of advertising with “green” messaging is high. More than one-third of consumers (37.1%) frequently recall green messaging; another third say they recall it occasionally (33.1%), according to a new Burst Media survey, MarketingCharts reports.
The online survey, conducted in April 2008 with more than 6,000 web users over 18 years of age, explores how […]

The art of being a Brand Champion is being lost in Canada as more and more Global brands are being repatriated to the head offices in the United States. This is particularly true of packaged goods marketers who 20 years ago trained most of Canada’s brand champions. This repatriation combined with the acceleration to on-line […]

M5 is Coke’s experimental marketing concept utilizing short films and revolutionary package design. Basically 5 design groups from 5 continents were charged with creating and sharing “visions of optimism.”
While the registration process is a little cumbersome, everything else is way-way cool. The original music tie-ins. The actual aluminium bottle designs (click on the bottle on […]

84 percent of US consumers will celebrate Mother’s Day, but most will scale back on number of gifts and instead purchase one major gift.
Participating consumers will spend $138.63 ($0.51 less than last year) on average, according to the National Retail Federation, MarketingCharts writes.
“Mom has been saying for decades that it’s the thought that counts on […]

Retailers are gearing up to get their email and online campaigns ready in time to reach their current customer base as well as appeal to any potential web visitors for Mother’s Day. Special occasions are always a great time to show a little creativity with your promotions and entice more web traffic. […]

Where do you prefer to get your news?

Print, for the feel of the newsprint?
Online, for its breadth and depth?
Mobile, for its speed and efficiency?
Or, T-shirts, for their, uh, wearability?

Yes. Seriously. T-shirts.
You’ll find T-shirts made from select headlines. Just look at CNN.com for news items with a little shirt icon next to it. Click the T-shirt […]

It says something about the current state of the web, especially fashion sites, that Skunkfunk.com’s amateurishness and MySpacy layout is, at first, somewhat refreshing. Unfortunately for Skunkfunk, this sentiment is short lived.
It is difficult to tell if the “cool” patois used by Skunkfunk in referring to its brand is clichéd because it is a translation […]

Today on theFashionSpot:
dramatic collars for Fall
AtomicOnline is building a fashion-centric community hub, following its purchase of theFashionSpot, an online fashion destination for young women, earlier this year.
theFashionSpot debuted in July ‘01 as an invitation-only site where would-be “fashionistas” could critique designer collections. It serves 70,000 registered members and one million unique visitors per month.
AtomicOnline aspires […]