Monthly Archives: April 2008

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Geek Chic – Beauty and the Geek Jeans

April 30, 2008 – Designer Erik De Nijs stitched up this techno-geeky pair of jeans so that wherever he went, he wouldnt be far connecting to technology. Built in to the knees are speakers for rocking while you run, and an integrated keyboard which… Read More

Baskin Robbins… Freezes Online?

April 30, 2008 – In its 60 year, the company rolled out a new brand logo, where “31” was subtly embedded in the logo design. This was followed by a makeover of the store’s design to reflect a décor that was contemporary and energized.… Read More

Green Ads: Consumers Recall Them, But Are Skeptical

April 30, 2008 – Consumer recall of advertising with “green” messaging is high. More than one-third of consumers (37.1%) frequently recall green messaging; another third say they recall it occasionally (33.1%), according to a new Burst Media survey, MarketingCharts reports. The online survey, conducted… Read More

Brand Championship

April 30, 2008 – The art of being a Brand Champion is being lost in Canada as more and more Global brands are being repatriated to the head offices in the United States. This is particularly true of packaged goods marketers who 20 years… Read More

Experiential Marketing

April 30, 2008 – M5 is Coke’s experimental marketing concept utilizing short films and revolutionary package design. Basically 5 design groups from 5 continents were charged with creating and sharing “visions of optimism.” While the registration process is a little cumbersome, everything else is… Read More

Mother’s Day Gift Spending: This Year, Less is More… Common

April 30, 2008 – 84 percent of US consumers will celebrate Mother’s Day, but most will scale back on number of gifts and instead purchase one major gift. Participating consumers will spend $138.63 ($0.51 less than last year) on average, according to the National… Read More

Mother’s Day is a Step Away. How Will You Advertise?

April 24, 2008 – Retailers are gearing up to get their email and online campaigns ready in time to reach their current customer base as well as appeal to any potential web visitors for Mother’s Day. Special occasions are always a great time to… Read More

Breaking News and Breaking T’s at

April 24, 2008 – Where do you prefer to get your news? Print, for the feel of the newsprint? Online, for its breadth and depth? Mobile, for its speed and efficiency? Or, T-shirts, for their, uh, wearability? Yes. Seriously. T-shirts. You’ll find T-shirts made… Read More

Website Review – Skunkfunk Clunks

April 24, 2008 – It says something about the current state of the web, especially fashion sites, that’s amateurishness and MySpacy layout is, at first, somewhat refreshing. Unfortunately for Skunkfunk, this sentiment is short lived. It is difficult to tell if the “cool”… Read More

AtomicOnline Buys theFashionSpot, Aims to Launch Fashion Community

April 24, 2008 – Today on theFashionSpot: dramatic collars for Fall AtomicOnline is building a fashion-centric community hub, following its purchase of theFashionSpot, an online fashion destination for young women, earlier this year. theFashionSpot debuted in July ’01 as an invitation-only site where would-be… Read More

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