Retail Marketing - Shopping Center Marketing

Sears is bringing prom dress fashions to Facebook users by making picking out a dress a social experience, reports Adweek.
Visitors to the prom dress selection on Sears.com have the option to share dresses from their Facebook profiles. Doing so alerts friends they’ve added a Sears prom dress and invites those friends to give feedback.
The campaign […]

The Internet and e-commerce led the way in sales growth for Nordstrom Inc. in 2007.
For the year, web sales rose by 14% to $633 million from $555.5 million in 2007. In comparison, total sales rose by 3% to $8.82 billion from $8.56 billion in the prior year while same store sales increased year-over-year by 3.9%.
In […]

The distribution curve: The biggest day for St. Patrick’s Day emails was St. Patrick’s Day itself, March 17. Nearly a third of St. Patty’s Day emails were sent on that day. Retailers sent the majority of St. Patrick’s Day-themed emails after March 13.
Most interesting email: In a March 6 email with the subject line “10 […]

A recent study finds people no longer perceive “spam” as just unsolicited email. They see spam as email they simply don’t want.
This makes email marketing a tougher nut to crack. But having a consumer’s trust on your side makes it a lot easier. Here are some tips for increasing the likelihood of getting your message […]

When we hear the word ‘handcrafted’ both we and our credit cards get nervous. After all, ‘handcrafted’ typically translates to ‘expensive.’ But when we started browsing around at Etsy.com, the site to buy and sell all things hand made, both we and our AMEXs were able to breathe a sigh of relief.
Etsy.com provides a forum […]

In what could be the holy grail of tablet computing, Apple’s latest applied patent showcases using a transparent multi-touch display that can work as a control surface on two sides, both while the device is open and closed. The patent avoids twisting the notebook/ tablet screen completely. The transparent touch display takes the normal role […]

Parsons The New School for Design offers a class called “Internet Famous” that’s an example of how academics can be open.
The course states that it is dedicated to teaching students how to spread their work across the widest audience online, essentially by teaching students to understand, use and even exploit the social web. Throughout the […]

Phillip Merrick thinks it is time to update your resume. The co-founder of webMethods has a new startup that just launched today, VisualCV, that wants to replace the paper or e-mailed resume with a profile page that lives on the Web. He’s raised $5 million from headunting firm Heidrick & Struggles and Valhalla Partners.
You can […]

For their Spring 2008 Ads, Nordstrom has teamed up with artist Ruben Toledo who painted 20-by-30 foot walls to serve as a backdrop for the models which were shot by fashion photographer Ruven Afanador. Toledo even painted ON the models for the campaign. The result is an artistic and stylish eye-candy.
“It’s one thing to […]

Australian coupon site RetailMeNot has launched a social network atop its coupon portal.
The site allows users to submit online coupon codes. RetailMeNot’s Guy King told TechCrunch that, unlike other coupon sites, it follows the Facebook model and is designed to bring bargain-hunters together.
Users can create wishlists, blog, message others, comment on and tag coupons. A […]