Monthly Archives: February 2008

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You Use, You Choose!

February 27, 2008 – Dotfusion’s initiative to encourage voters to choose their favourite look for the redesign of First Canadian Place’s website was met with huge success!  With an approximate 70/30 split in favour of Option 1, voters will get to see their preferred… Read More

O.P.E.N. Watch: Targeting List Makers

February 27, 2008 – Referring to Target in a blog feels a little funny right now, in light of its recent press for dissing “non-traditional” media. The brand’s official statement sounds dangerously closed, but we found evidence during our O.P.E.N. Watch study that the… Read More

A Social Outlet For Sports Fans

February 27, 2008 – Bleacher Report, a blog that was written up today on Marketing VOX [is] a sports pub, blog, wiki and social media site–all mashed up into a destination it describes as “where the sports bar meets the press box.” The basics:… Read More

Eddie Bauer Rebuilds From The Ground Up

February 27, 2008 – Conventional retailing may be an inexact science, but the opposite is true online where web merchants can measure precise results and use the numbers to design bigger and better e-commerce sites. Take the case of Eddie Bauer, which used hundreds… Read More

Avexxis Revamps Multichannel Retail Suite

February 27, 2008 – The multichannel software company is focusing on e-commerce and infrastructure flexibility with new products and services. Avexxis, which offers technology and services aimed at multichannel retailers, is releasing a new suite of offerings designed to broaden the capabilities it offers.… Read More

Bag Borrow Or Steal…

February 27, 2008 – Designer bags that is! may be the most genius website known to woman. For a mere $5 a month you can become a member and gain access to a myriad of rentable ‘It’ bags priced according to the actual… Read More

Social Media in B-to-B

February 20, 2008 – As more b-to-b organizations explore social media as a way to raise awareness and create demand, they must first understand what is shaping the social media landscape. According to our research, roughly 50% of b-to-b organizations are utilizing some type… Read More

Embeddable Ads Finance Fancy PDF Viewer

February 20, 2008 – Scribd has launched an upgrade, dubbed iPaper, to its document viewer. iPaper converts PDF documents to embeddable Flash and gives the viewer three different ways to view them. The document can be viewed in one scrollable window, like a book… Read More

Variety Launches The Biz – Publication Kicks Off Social Networking Site

February 20, 2008 – Variety, in association with Jobster, today launches the Biz (, the first social networking website for the entertainment business. The Biz serves as on online community for media professionals who can, among other things, search for jobs, pitch projects and… Read More

VideoEgg Debuts ‘Engagement Pricing’ For Interactive Rollover Ads

February 20, 2008 – Video ad network VideoEgg is introducing an ad model whose pricing depends on user interaction. AdFrames are a more advertiser-friendly iteration of VideoEgg’s existing rollover ads. Ads could potentially include video games or other interactive content. If a user plays… Read More

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