Retail Marketing - Shopping Center Marketing

Dotfusion’s initiative to encourage voters to choose their favourite look for the redesign of First Canadian Place’s website was met with huge success!  With an approximate 70/30 split in favour of Option 1, voters will get to see their preferred layout once the site is relaunched early April.  The new design incorporates a much more [...]

Referring to Target in a blog feels a little funny right now, in light of its recent press for dissing “non-traditional” media. The brand’s official statement sounds dangerously closed, but we found evidence during our O.P.E.N. Watch study that the brand does have its eye on using digital media to enable and connect consumers. Take [...]

Bleacher Report, a blog that was written up today on Marketing VOX [is] a sports pub, blog, wiki and social media site–all mashed up into a destination it describes as “where the sports bar meets the press box.”
The basics:

Sports fans can create a profile and “contribute analysis on the sports stories that matter most to [...]

Conventional retailing may be an inexact science, but the opposite is true online where web merchants can measure precise results and use the numbers to design bigger and better e-commerce sites. Take the case of Eddie Bauer, which used hundreds of interviews with customers and extensive usability testing to completely re-engineer and then re-launch EddieBauer.com [...]

The multichannel software company is focusing on e-commerce and infrastructure flexibility with new products and services.
Avexxis, which offers technology and services aimed at multichannel retailers, is releasing a new suite of offerings designed to broaden the capabilities it offers.
Announced Feb. 11, the new suite consists of a Web store, off-the-shelf base solution, and two infrastructure [...]

Designer bags that is! Bagborroworsteal.com may be the most genius website known to woman. For a mere $5 a month you can become a member and gain access to a myriad of rentable ‘It’ bags priced according to the actual retail cost of the bag and of course demand, and rented by either the [...]

As more b-to-b organizations explore social media as a way to raise awareness and create demand, they must first understand what is shaping the social media landscape. According to our research, roughly 50% of b-to-b organizations are utilizing some type of social media, reallocating a portion of their traditional media spend to do so. We’ve [...]

Scribd has launched an upgrade, dubbed iPaper, to its document viewer. iPaper converts PDF documents to embeddable Flash and gives the viewer three different ways to view them.
The document can be viewed in one scrollable window, like a book with page-turning effects, or as a slideshow.
Scribd makes money by enabling users to put AdSense ads [...]

Variety, in association with Jobster, today launches the Biz (Variety.com/thebiz), the first social networking website for the entertainment business.
The Biz serves as on online community for media professionals who can, among other things, search for jobs, pitch projects and exchange ideas. It also will serve as a venue for job recruiters who will be able [...]

Video ad network VideoEgg is introducing an ad model whose pricing depends on user interaction.
AdFrames are a more advertiser-friendly iteration of VideoEgg’s existing rollover ads.
Ads could potentially include video games or other interactive content. If a user plays the game or otherwise engages with content in the manner intended by the advertiser, the advertiser then [...]