Retail Marketing - Shopping Center Marketing

Want the inside scoop on the hottest deals at Yorkdale?
Meet “Cindy Dale” the hottest & hippest virtual shopper at Yorkdale Shopping Centre. Add her to your facebook account and she will keep you up to date on the best deals that Yorkdale has to offer including coupons and other exciting promotions!
Click here to View Cindy [...]

Target doesn’t care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn’t deal with non-traditional media. Target went on to say that this allows them time to focus their efforts on publications that reaches their core “guest.”

“Target doesn’t participate in new media [...]

Super Bowl statistics are staggering. The average audience for this single live television event in the US is more than 90 million viewers. According to the NFL, some 1 billion people in about 230 countries tune into the Super Bowl. Every Super Bowl is identified by Roman numerals—this year it’s XLII (42). The NFL produces [...]

Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0 percent YOY increase, according to GroupM’s This Year, Next Year study, writes MarketingCharts.
That forecast growth rate is unchanged from GroupM’s previous estimates, though at the time global spending was forecast to reach $462 billion.
Television [...]

We all know people that seem to approach shopping like it is a contact sport. They know their favorite retailers, they shop often, they know when and where to find the bargains, and they aren’t afraid to bump a few elbows to get them. While many of us may not aspire to be one of [...]

There’s an interesting article in today’s Boston Globe about the impending demise of Jasmine Sola, a trendy, upscale women’s clothier that had until recently been on a meteoric rise. The story details how Jasmine Sola went from a carefully-curated boutique in Cambridge, Massachusetts to a booming regional chain known for its colorful stores and high-end [...]

In the days of Andretti and Unser, the Indy Racing League (IRL) reigned supreme. But after a split that divided open-wheel racing into two similar series—in the process, weakening its fan base and NASCAR’s growth—the IRL entered obscurity. That is, until two-time Indy 500 winner Helio Castroneves put on his dancing shoes. Because of Castroneves,the [...]

If you’re only slightly interested in technology, no doubt you’ve seen or read about Apple Computer’s new MacBook Air this past week, announced at MacWorld 2008 Conference and Expo in San Francisco. Already there are more than 5 million Google hits for a product that was announced less than a week ago.
Weighing in at 3 [...]

Analysts say retailers who adapt to new interactive ways of communicating with consumers will win.
Virtual worlds, mobile coupons and bar-code readers on cell phones are the next technology wave that U.S. chain stores must ride if they hope to stay competitive in the fast-changing world of global retail. Retailers, gathered in New York this week [...]

Coming soon: Share your fitting-room experience with friends, family, or anyone with Internet access.
If you’re thinking like we are, you might recall watching episodes of The Jetsons and other futuristic science fiction programs and balking at the almost surreal-like experiences related through them.  Well, possibly in the not-so-distant future, new technology will enable shoppers to send images from their fitting rooms [...]