Monthly Archives: January 2008

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Cindy Dale – Yorkdale’s Fabulous Facebook Fanatic

January 30, 2008 – Want the inside scoop on the hottest deals at Yorkdale? Meet “Cindy Dale” the hottest & hippest virtual shopper at Yorkdale Shopping Centre. Add her to your facebook account and she will keep you up to date on the best… Read More

Retail Giant Not Recognizing Blogs – Target Says They Don’t Care

January 30, 2008 – Target doesn’t care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn’t deal with non-traditional media. Target went on to say that this allows them time to… Read More

Brands Line Up For Super Bowl XLII

January 28, 2008 – Super Bowl statistics are staggering. The average audience for this single live television event in the US is more than 90 million viewers. According to the NFL, some 1 billion people in about 230 countries tune into the Super Bowl.… Read More

Ad Spend To Increase Nearly 7% To $479B In ’08

January 28, 2008 – Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0 percent YOY increase, according to GroupM’s This Year, Next Year study, writes MarketingCharts. That forecast growth rate is unchanged… Read More

New Mobile Shopping Services Increase Competition

January 28, 2008 – We all know people that seem to approach shopping like it is a contact sport. They know their favorite retailers, they shop often, they know when and where to find the bargains, and they aren’t afraid to bump a few… Read More

Jasmine Sola: Rip Her To Shreds

January 28, 2008 – There’s an interesting article in today’s Boston Globe about the impending demise of Jasmine Sola, a trendy, upscale women’s clothier that had until recently been on a meteoric rise. The story details how Jasmine Sola went from a carefully-curated boutique… Read More

Is Indycar.com On The Right Track? It’s Online But Is It In Line?

January 24, 2008 – In the days of Andretti and Unser, the Indy Racing League (IRL) reigned supreme. But after a split that divided open-wheel racing into two similar series—in the process, weakening its fan base and NASCAR’s growth—the IRL entered obscurity. That is,… Read More

How Do You Get Apple Style Media Coverage? It’s A Secret.

January 24, 2008 – If you’re only slightly interested in technology, no doubt you’ve seen or read about Apple Computer’s new MacBook Air this past week, announced at MacWorld 2008 Conference and Expo in San Francisco. Already there are more than 5 million Google… Read More

Cell Phones, Virtual Worlds Tilt Shopping Habits

January 21, 2008 – Analysts say retailers who adapt to new interactive ways of communicating with consumers will win. Virtual worlds, mobile coupons and bar-code readers on cell phones are the next technology wave that U.S. chain stores must ride if they hope to… Read More

Share Your Fitting Room With The World

January 21, 2008 – Coming soon: Share your fitting-room experience with friends, family, or anyone with Internet access. If you’re thinking like we are, you might recall watching episodes of The Jetsons and other futuristic science fiction programs and balking at the almost surreal-like experiences related through… Read More

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