Yearly Archives: 2008

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Kmart’s Blogger Shopping Sprees and Contests

December 24, 2008 – Retail marketers are now ready to embrace social network marketing and here’s a great case by good ole Kmart and Sears to forge us ahead toward increasing our clients share of social voice Kmart kick-started a social-networking campaign by giving… Read More

What Will 2009 Bring?

December 18, 2008 – Retailers of all magnitudes are waiting with bated breath to see what 2009 will bring. Although some wait there are few who have ascertained that interactive marketing is the way to go. If that is the case many ask where… Read More

Blogging for SEO – Is your business actively publishing content that promotes “Search-ability”.

December 17, 2008 – Many companies do not understand the keys mastering SEO, and do not realize that they could make some very simple changes that could result in some large increases in site traffic volume. There are many factors that contribute to your… Read More

High Tech Santa

December 17, 2008 – Here is a funny one for the holidays. Apparently, scientists actually spend time figuring out how Santa Claus could possibly deliver all those wonderful gifts on Christmas Eve to the whole world. Some scientists are suggesting that with the help… Read More

Display Ads A “Must Do” To Boost Search Performance

December 17, 2008 – Listen up my retail marketing manager and consultant cohorts, if you haven’t planned to add online display advertising to your 2009 retail campaigns think again.  Search clickers exposed to display advertising were 22% more likely to produce a sale than… Read More

Wrap a crappy gift in a box to remember

December 11, 2008 – The Onion Store has a hilarious selection of fake gift boxes. The gifts are not real but the boxes are. If you want to trick your buddy or significant other that you got them a USB powered toaster or a… Read More

iPhone users move away from laptops

December 11, 2008 – When the iPhone first hit the market I was skeptical that it would pull users away from their laptops. Well, the shift has begun to my surprise. Apparently, 28% of iPhone users “strongly agree” that their iPhones are pulling them… Read More

Going Mobile

December 10, 2008 – More and more retailers are seeing the importance behind marketing through mobile channels.  Currently about 30% of people access email campaigns via their mobile device before opening the email anywhere else.  These are the people who are grabbing their email… Read More

Online Retail in Canada is Growing

December 10, 2008 – Online retail sales in Canada are growing. The amount of money spent on Online Media Sales is set to increase by 28.8% over the next four years. Traditional retailers are fast becoming the most dominant online retailers, “selling both necessities… Read More

Double Circulation with Digital Publishing

December 10, 2008 – I hope all retail marketing managers that create catalogs, magazines, brochures or other kinds of publications online read this blog and stop posting traditional huge pdf files on their sites that take forever to download…did I mention forever to download…what… Read More

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