Retail Marketing - Shopping Center Marketing

Yankee Candle announced December 3 on its web site that “due to the current volume of orders” it couldn’t guarantee orders for Christmas delivery.
Unanticipated demand? Poor Planning? But to their credit, Yankee Candle makes it very clear on the homepage that you can’t get orders shipped for Christmas, and it uses the rest of the […]

Target, Wal-Mart and Macy’s have topped the list of consumers’ favorite retail holiday TV ads, a new study shows. And according to the survey conducted for the Retail Advertising and Marketing Association by BIGresearch, Worthington, Ohio, Best Buy, Sears, Kohl’s, Kmart, JCPenney, Publix and Meijer round out the top 10. Mike Gatti, executive director of […]

No Time to Pack? Let Garde Robe  do it for you. Each item you leave in Garde Robe’s care is professionally cleaned, and then stored in a climate-controlled, air-purified loft. Additionally, your items are photographed and catalogued on a Cyber Closet that is fully accessible to you from any computer. Simply choose which items you […]

Is the Belvedere online experience as smooth as its vodka? The US homepage is adorned with images of the stylish satin finished glass bottle (which depicts the Belvedere Palace—the official residence of the Polish president in Warsaw), and welcomes the user to “taste the beautiful life.”
Throughout the site, the brand has adopted a minimalist approach […]

Philip Spencer, marketing director at World Vision UK, says that by applying “branding thinking” to humanitarian appeals and campaigns, charities and agencies can break through the “charity fatigue” that most people feel. “Branding is increasingly used to make humanitarian campaigns like a consumer item,” he remarks. “You have got to engage and hit the right […]

Desktop widgets allow you as the consumer to get updated information from a vendor or Web publisher, without launching a browser window. The widget is connected to the Web, and pulls in data and information from the Web to automatically update the content in the widget. You can click on the widget and be taken […]

Everyone else in the store seemed so engaged—I felt like an outsider who didn’t know how to get involved.
That was Phil’s reaction to his first visit to an Apple store. He made the comment when I was touting the customer experience at Apples stores during a recent speaking engagement.
Apple must have been listening. Recently […]

Best Buy has a new serious of very funny videos starring teen actor and recording artist Drake Bell, star of the Nickelodeon show Drake & Josh. Drake has been hired to translate teenspeak for their parents. In this video he explains what one teenage girl really wants for Christmas. Moral of the story: teen […]

If only predicting the future were as simple as consulting a Magic 8 Ball. Will mini-skirts make a comeback? Outlook not so good. Should I open 25 new stores this year? It is decidedly so. Will consumers buy beverages that promise to make them more beautiful? Don’t count on it.
Fortunately, the […]

Since “door-busting” deals and the accompanying points or “rewards” are de rigueur for holiday shopping, it’s nice to see retailers infusing some creativity and consumer control into their programs.
Three of the holiday rewards involve getting more points or dollars based on when and what you buy. The fourth is a 6-month trial subscription to Geek […]