Retail Marketing - Shopping Center Marketing

While I’ve already deposited a few stacks of holiday catalogs in the recycling bin this season, there’s one still on its way that I bet will have some staying power. Sears’ Wish Book, an old favorite, is back. And not just the same old hefty tome, but a sleeker (since it went away in 1993, [...]

When Future Shop wanted to make a splash this summer, it launched an online forum on its website to make it a destination for customers who crave information about the electronics chain’s products and technology.
To pitch the initiative, Future Shop rolled out ads on Yahoo, MSN and other sites. While five years ago, the retailer [...]

After experiencing success with the WebDecoder and NetDecoder, Global Commerce Group announced the newest arrival in exciting, interactive promotions, the Hidden Image Technology System (HITS.)
Now companies will be able to create promotions that will cross all portable media device platforms. Interaction includes receiving a NetDecoder game piece, texting a message or short code and [...]

When the Pentagon’s research arm first called for innovators to design and race a self-driving car to make warfare safer, a ragtag bunch of garage tinkerers, computer geeks and even high school students answered.
No one won the Defense Advanced Research Projects Agency’s inaugural contest in 2004. An encore the following year produced five robots that [...]

LOS ANGELES — NBC and Fox are set to launch an advertising-supported online video site that hosts programming from varied entertainment companies in a bid to seize viewers from Google Inc.’s YouTube, the broadcasters said.
A test version of the site, Hulu.com, goes online Monday, with plans to premiere a final version in a few months, [...]

Placing advertisements on the human body is nothing new, even Kanye did it. As well, on eBay, the human body has been listed with a “for sale” sign on it more than once. Now a company called Handvertising USA is connecting advertisers with customers willing to display ads on their hands in the form [...]

Recently my colleagues have been all a buzz around creating their own social networking sites. Why? Because they want more flexibility and the ability to brand their very own network. Or so they tell me. An example that allows you to brand your own network is Ning. Which is an online platform that allows you [...]

Why buy “Exile on Mainstream”, the new album from Matchbox Twenty, on CD when you can buy it on USB bracelet?
“Available exclusively at Best Buy, the $35 item includes all 17 songs from the album (released Oct. 2), music video How Far We’ve Come, another video with band interviews, a digital booklet with album art [...]

This new watch might be one of the slickest watch tvs yet… and it only costs $150.
Having said that, this watch does not stream live tv. Rather it plays videos from 2GB of built in storage. Still, this is a wonderful gadget. In fact, this is one of the most amazing and useful [...]

When Ralph Lauren sets its mind on digital marketing it does so with the energy of a team that plays to win. A recent email from Polo introduced me to its new concept and web site, Rugby.com. Wow. What a compelling, engaging and personal way to sell an entirely new concept!
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