Retail Marketing - Shopping Center Marketing

Don’t expect the business of measuring web audiences to get more simple or straightforward any time soon, says Ad Age digital editor Abbey Klaassen in this program. She notes that Nielsen/NetRatings’ introduction of yet another web audience measurement metric — total minutes — brings new complications even as accountability has become the prime concern of [...]

Young girls waiting to grow into full-time fashionistas will get a chance to experiment with couture as designer Donna Karan and cosmetics chain Sephora open shop in the virtual play-dress world of Stardoll.com.
[Full Story by Michele Gershberg of Reuters]

“Retailers seemed much keener to embrace more marketing tactics than just PPC, like online advertising and social media marketing, particularly with respect to leveraging product reviews. Check out Buy.com’s Garage Sale Facebook application, which allows users to sell merchandise directly from their profile pages. Solution providers have also stepped up their game, providing new tool [...]

For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via MarketingCharts).
As Hispanics become more acculturated (as measured by language preference), there is less evidence of brand loyalty, according to Nielsen Homescan research across multiple product [...]

While exact plans are still vague, wikis will reportedly assist in building a hub for a new, more community-centric site. The social focus is part of a new effort within the company to find ways to exploit social aspects of the internet after comparative success in other media.
Stewart recently launched a Facebook page, a move [...]

But does the tech help persuade them to buy?
Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s “Web 2.0 in Retail Today” report.
comScore reported that social networking site traffic rose 33% to 81 million unique visitors in August 2007 versus August 2006. Blog [...]

“Online social networking heavyweights such as MySpace and Facebook have added mobile features, and start-ups are scrambling to allow people to share every moment, from the sublime to the mundane, with their network of online friends through voice, text, pictures, and video.”
[ Full Store by Carolyn Y. Johnson | Boston Globe ]

Wal-Mart and Target have both jumped on the Facebook bandwagon by each launching similar back-to-school programs on Facebook. Both have similar interactive similarities, however each are branded to their own philosophy and mood. If you have a Facebook account, check them out by doing a search for their name!
[Found at: Facebook]

New fragrances seem to be popping up all over lately, whether they’re being launched by Haute Couture fashion houses or your favourite celebrity. With all the competition in play, advertising in this field has been forced to become more sophisticated, innovative and cutting-edge, such as Diesel’s Fuel For Life campaign, highlited by a euro [...]

Mall of America uses YouTube to capture the attention of target market while delivering it’s brand to the growing social media user base. Click above to preview the video.