Monthly Archives: September 2007

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New Measurement Standard Scrambles Rankings of Largest Portals

September 27, 2007 – Don’t expect the business of measuring web audiences to get more simple or straightforward any time soon, says Ad Age digital editor Abbey Klaassen in this program. She notes that Nielsen/NetRatings’ introduction of yet another web audience measurement metric —… Read More

Donna Karan, Sephora make Stardoll Debut

September 27, 2007 – Young girls waiting to grow into full-time fashionistas will get a chance to experiment with couture as designer Donna Karan and cosmetics chain Sephora open shop in the virtual play-dress world of [Full Story by Michele Gershberg of Reuters]… Read More

Optimism Surrounding Online Retail Marketing

September 27, 2007 – “Retailers seemed much keener to embrace more marketing tactics than just PPC, like online advertising and social media marketing, particularly with respect to leveraging product reviews. Check out’s Garage Sale Facebook application, which allows users to sell merchandise directly… Read More

New Data – Hispanic Consumers’ Shopping Behavior

September 27, 2007 – For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via MarketingCharts). As Hispanics become more acculturated (as measured by language… Read More

Martha Integrates Emerging Media

September 26, 2007 – While exact plans are still vague, wikis will reportedly assist in building a hub for a new, more community-centric site. The social focus is part of a new effort within the company to find ways to exploit social aspects of… Read More

Web 2.0 Users Go Shopping

September 25, 2007 – But does the tech help persuade them to buy? Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s “Web 2.0 in Retail Today” report. comScore reported that social… Read More

Social Goes Mobile

September 21, 2007 – “Online social networking heavyweights such as MySpace and Facebook have added mobile features, and start-ups are scrambling to allow people to share every moment, from the sublime to the mundane, with their network of online friends through voice, text, pictures,… Read More

Facebook Retail 101

September 19, 2007 – Wal-Mart and Target have both jumped on the Facebook bandwagon by each launching similar back-to-school programs on Facebook. Both have similar interactive similarities, however each are branded to their own philosophy and mood. If you have a Facebook account, check… Read More

Online Fragrance Innovation By Diesel

September 19, 2007 – New fragrances seem to be popping up all over lately, whether they’re being launched by Haute Couture fashion houses or your favourite celebrity. With all the competition in play, advertising in this field has been forced to become more sophisticated,… Read More

Mall of America Promotes Expansion on YouTube

September 19, 2007 – [youtube= 400 300] Mall of America uses YouTube to capture the attention of target market while delivering it’s brand to the growing social media user base. Click above to preview the video. Link to this post!

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