Retail Marketing - Shopping Center Marketing

The “Searcher Moms - A Search Behavior and Usage Study” was conducted in cooperation with Microsoft and ROI Research.
“Of the nearly 1,000 moms surveyed, 89 percent use the internet at least twice per day, and 90 percent have been using it for more than seven years,” said Stuart Larkins, VP of search for DoubleClick Performics. […]

Digital eco-marketing initiatives devoted to saving the planet - or at least talking about it in ads - has been picking up, ClickZ reports (via Environmental Leader). John Rooks, president of Dwell Creative, an integrated agency that builds campaigns around social awareness and sustainability issues, believes that the appeal of online media to Dwell’s clients […]

Web retailers are busy redesigning their e-commerce sites and adding new looks and features that make it easier for customers to shop online. But Internet merchants are also sticking to the basics and implementing new designs that improve product organization, page navigation and site search, according to the results of Internet Retailer’s latest monthly survey—this […]

“A website’s search function isn’t just for finding specific products anymore. A growing number of e-tailers are using it for “searchandising,” a hybrid of search and merchandising that lets them tailor results to cross-sell and upsell merchandise based on specific keywords input by customers.”
[Full Story by Melissa Campanelli at MSNBC.com]

We are back after a nice summer holiday. Thank you for you loyalty and participation in this blog!
eMarketer has projected that MySpace would generate $525 million in US ad revenue in calendar 2007 and $820 million in 2008. Both of those figures will likely rise when they issue our next social network ad spending forecast […]