Monthly Archives: August 2007

Surfer Moms Searching Before Purchasing
(and so is everyone else!)

August 29, 2007 – The “Searcher Moms – A Search Behavior and Usage Study” was conducted in cooperation with Microsoft and ROI Research. “Of the nearly 1,000 moms surveyed, 89 percent use the internet at least twice per day, and 90 percent have been… Read More

Digital Marketers Turning Green

August 20, 2007 – Digital eco-marketing initiatives devoted to saving the planet – or at least talking about it in ads – has been picking up, ClickZ reports (via Environmental Leader). John Rooks, president of Dwell Creative, an integrated agency that builds campaigns around… Read More

Retailers are Redeveloping Their Websites

August 17, 2007 – Web retailers are busy redesigning their e-commerce sites and adding new looks and features that make it easier for customers to shop online. But Internet merchants are also sticking to the basics and implementing new designs that improve product organization,… Read More

“Searchandising” new trend for E-tailers

August 15, 2007 – “A website’s search function isn’t just for finding specific products anymore. A growing number of e-tailers are using it for “searchandising,” a hybrid of search and merchandising that lets them tailor results to cross-sell and upsell merchandise based on specific… Read More

Social Network Advertising Up

August 13, 2007 – We are back after a nice summer holiday. Thank you for you loyalty and participation in this blog! eMarketer has projected that MySpace would generate $525 million in US ad revenue in calendar 2007 and $820 million in 2008. Both… Read More