Archive for June, 2007
MySpace Builds Fashion Community
Published by Bryce June 27th, 2007 in Websites, Retail Marketing, Online Advertising.The social-networking behemoth’s fashion community, myspace.com/fashion, launched in beta in January. With almost 50,000 members, it has stitched together branded partnerships with Nylon magazine and InStyle.com and is exploring future relationships with Clairol and Revlon.
[Read Full Story on adage.com]
Touch Screen Shopping at Ralph Lauren
Published by Bryce June 26th, 2007 in Retail Marketing, Consumer Brands.LONDON — Window shopping just got pricier: Ralph Lauren launched a 24-hour interactive window in London on Wednesday, giving customers the opportunity to shop by touching a wide screen monitor outside the company’s flagship London store.
[Full Story from USA Today]
Log On When You Try On!
Published by Bryce June 18th, 2007 in Shopping Center Marketing, Retail Marketing.At the mall of the future, your friends will be able to come with you via a computer terminal–to vote on what you’re trying on. And, if you’re lucky, your pals may even buy it for you and then IM you through the mirror to tell you about it.
Credit: Larry Dignan/ZDNet [Full Story]
High-profile musicians set up virtual fashion stores online
Published by Margaret June 13th, 2007 in Websites, Shopping Center Marketing, Retail Marketing, Consumer Brands.Zwinktopia, the fashion-conscious virtual community from IAC/InterActiveCorp., is letting major musicians set up shop in its universe, with deals for a boutique from rapper 50 Cent to tout an upcoming album and virtual merchandise from rock bands like the Clash, the Sex Pistols and Slipknot.
[Full story at canada.com]Â
Online and Catalog caters to living large
Published by Margaret June 11th, 2007 in Websites, Shopping Center Marketing, Retail Marketing, Consumer Brands.LivingXL is the new incarnation of www.SuperSize World.com, a Vancouver, Wash.-based online store. The chain is the first large retailer to enter the niche, now served by a handful of mom-and-pop catalog and online retailers offering a limited selection of products with little marketing glitz.
[Full story at myrtlebeachonline.com]
Follow the Money: Are Brands Getting the ROI They Need From Interactive Marketing?
Published by Margaret June 6th, 2007 in Shopping Center Marketing, Retail Marketing, Online Advertising.Of the 263 marketers polled in Promo’s 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is the money going? To e-mail, e-mail newsletters, banner ads and online promo-letters, banner ads and online promotions.
[Full story at chiefmarketer.com]
Use the web’s power to engage customers
Published by Margaret June 5th, 2007 in Websites, Shopping Center Marketing, Retail Marketing, Online Advertising, Consumer Brands.Embracing technology to create the same kind of relationships they had with the first 25 customers takes a creative strategy. Read more on how 1-800 flowers.com gets personal with 25 million people on the web.
[Full story at internet retailer.com]
A Pick-up Artist’s Guide to Landing Pages
Published by Margaret June 4th, 2007 in Websites, Shopping Center Marketing, Retail Marketing, Online Advertising, Consumer Brands.Pick-up lines and landing pages have more in common than you’d think. Here’s how to avoid getting blown off.
[Full story at iMediaConnection.com]Â
