Monthly Archives: June 2007

MySpace Builds Fashion Community

June 27, 2007 – The social-networking behemoth’s fashion community, myspace.com/fashion, launched in beta in January. With almost 50,000 members, it has stitched together branded partnerships with Nylon magazine and InStyle.com and is exploring future relationships with Clairol and Revlon. [Read Full Story on adage.com]… Read More

Touch Screen Shopping at Ralph Lauren

June 26, 2007 – LONDON — Window shopping just got pricier: Ralph Lauren launched a 24-hour interactive window in London on Wednesday, giving customers the opportunity to shop by touching a wide screen monitor outside the company’s flagship London store. [Full Story from USA… Read More

Log On When You Try On!

June 18, 2007 – At the mall of the future, your friends will be able to come with you via a computer terminal–to vote on what you’re trying on. And, if you’re lucky, your pals may even buy it for you and then IM… Read More

High-profile musicians set up virtual fashion stores online

June 13, 2007 – Zwinktopia, the fashion-conscious virtual community from IAC/InterActiveCorp., is letting major musicians set up shop in its universe, with deals for a boutique from rapper 50 Cent to tout an upcoming album and virtual merchandise from rock bands like the Clash,… Read More

Online and Catalog caters to living large

June 11, 2007 – LivingXL is the new incarnation of www.SuperSize World.com, a Vancouver, Wash.-based online store. The chain is the first large retailer to enter the niche, now served by a handful of mom-and-pop catalog and online retailers offering a limited selection of… Read More

Follow the Money: Are Brands Getting the ROI They Need From Interactive Marketing?

June 6, 2007 – Of the 263 marketers polled in Promo’s 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is the money going? To e-mail, e-mail newsletters, banner ads and online promo-letters, banner ads and online promotions.… Read More

Use the web’s power to engage customers

June 5, 2007 – Embracing technology to create the same kind of relationships they had with the first 25 customers takes a creative strategy. Read more on how 1-800 flowers.com gets personal with 25 million people on the web. [Full story at internet retailer.com]… Read More

A Pick-up Artist’s Guide to Landing Pages

June 4, 2007 – Pick-up lines and landing pages have more in common than you’d think. Here’s how to avoid getting blown off. [Full story at iMediaConnection.com]  Link to this post!