Monthly Archives: May 2007

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Email Fashion, Double Opt-in Is The New Black

May 30, 2007 – Everyone has an email list these days. But what separates the Kate Moss’s from the Ugly Betty’s is their sign-up process. Your list MUST be double opt-in, or you’ll suffer the ridicule and derision of the email runway goddesses, your… Read More

How to Succeed in Second Life

May 28, 2007 – In the Wild West that is virtual-world marketing, Coca-Cola is the latest settler to amble into town. It’s hoping it can still cash in on the buzz factor without getting brought down by the same mistakes others have made in… Read More

Here Come the Brides

May 24, 2007 – A 2006 Questus research study found 97 percent of brides now use the Web in their planning, with 93 percent saying they find ideas and brands there they wouldn’t have otherwise found. [Full story at clickz.com]  Link to this post!

Tap the Sphere of Influence: 3 Secrets

May 22, 2007 – Some of the smartest, most effective behavioral targeting techniques are already in place, and they’re being executed with surprisingly simple tools. What’s their secret? [Full story at iMediaConnection.com] Link to this post!

Online Video’s Greatest Hits

May 16, 2007 – Online video offers some very compelling features; chief among them is heightened engagement. But before jumping into the online video fray, marketers should look back at several years of online video successes and failures. Lessons learned from past efforts will… Read More

Women are not just looking, they’re buying online, survey shows

May 16, 2007 – 96% of women who shop online say they have made at least one purchase online in the past year. 57% of respondents said they both research and buy online, while 31% said they browse online but purchase in stores. [Full… Read More

Email Marketers: Relevant Content, Deliverability Most Important

May 14, 2007 – Although email marketers claim relevant content is very important, over half of them say they send broad-based messages to their entire list and do not direct email to specific segments of their list. [Full story at marketingvox.com] Link to this… Read More

Diane von Furstenberg to Re-Launch Global Web Stores

May 8, 2007 – “With rapid growth in the international markets, we needed a Web site that crystallized our brand equity and expressed Diane’s personality and lifestyle, while solving the needs of our international markets,” said Paula Sutter, president, Diane Von Furstenberg. [Full story at… Read More

Keypad Economics: Why Talk When You Can Type?

May 7, 2007 – Talking is starting to seem so old school to many cellphone users. The most popular data service is text messaging, followed by the downloading of things like ringtones and games. [Full story at nytimes.com] Link to this post!

Find Your Email Mojo in 5 Steps

May 3, 2007 – Email marketing has changed considerably over the last several years, but two things haven’t changed: Email remains a high ROI tactic, and most marketing organizations remain ill-equipped to execute it powerfully.  Read more for five ways to change with the… Read More

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