Retail Marketing - Shopping Center Marketing

Everyone has an email list these days. But what separates the Kate Moss’s from the Ugly Betty’s is their sign-up process. Your list MUST be double opt-in, or you’ll suffer the ridicule and derision of the email runway goddesses, your reputation in tatters, your voicemail without messages, your Saturday nights dateless. Double opt-in is the [...]

In the Wild West that is virtual-world marketing, Coca-Cola is the latest settler to amble into town. It’s hoping it can still cash in on the buzz factor without getting brought down by the same mistakes others have made in their rush to Second Life.
[Full story at adage.com]

A 2006 Questus research study found 97 percent of brides now use the Web in their planning, with 93 percent saying they find ideas and brands there they wouldn’t have otherwise found.
[Full story at clickz.com] 

Some of the smartest, most effective behavioral targeting techniques are already in place, and they’re being executed with surprisingly simple tools. What’s their secret?
[Full story at iMediaConnection.com]

Online video offers some very compelling features; chief among them is heightened engagement. But before jumping into the online video fray, marketers should look back at several years of online video successes and failures. Lessons learned from past efforts will help to develop a solid online video game plan today.
[Full story at iMediaConnection.com]

96% of women who shop online say they have made at least one purchase online in the past year. 57% of respondents said they both research and buy online, while 31% said they browse online but purchase in stores.
[Full story at internetretailer.com]

Although email marketers claim relevant content is very important, over half of them say they send broad-based messages to their entire list and do not direct email to specific segments of their list.
[Full story at marketingvox.com]

“With rapid growth in the international markets, we needed a Web site that crystallized our brand equity and expressed Diane’s personality and lifestyle, while solving the needs of our international markets,” said Paula Sutter, president, [...]

Talking is starting to seem so old school to many cellphone users. The most popular data service is text messaging, followed by the downloading of things like ringtones and games.
[Full story at nytimes.com]

Email marketing has changed considerably over the last several years, but two things haven’t changed: Email remains a high ROI tactic, and most marketing organizations remain ill-equipped to execute it powerfully.  Read more for five ways to change with the email marketing times.
[Full story at iMediaConnection.com]