Monthly Archives: April 2007
Make 2007 the Year of Email Relevance
April 9, 2007 – With email continuing to grow at double-digit rates, marketers will be harder pressed than ever to remain relevant to their subscribers in 2007. [Full story at iMediaconnection.com]
Benefit from Ad Spend Shifts
April 5, 2007 – Detroit’s carmakers are cutting advertising costs, and when they are spending, they often seek more direct and interactive connections with customers. Translation: They’re going online with their advertising dollars. Advertisers and marketers that are looking for key website inventory should… Read More
Ten steps to improving retail marketing performance in a multichannel world
April 5, 2007 – Today it is not a matter of if retailers will need to integrate customer data and seek to optimize the value of each customer relationship, but a matter of how and when they integrate data in order to drive desired… Read More
Alpha Mom a Key Influencer
April 3, 2007 – An Alpha Mom is online 87 minutes a day – seven percent more than the typical internet user, according to ComScore Networks. The Alpha Mom also has a high social-networking factor online, according to Nintendo VP of Marketing Perrin Kaplan.… Read More