Monthly Archives: April 2007

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J.C. Penney Gets The Net

April 30, 2007 – Penney’s online success reflects a broader trend among traditional retailers: using the Net not only as a place to make a sale but also as a tool to lure shoppers to stores. [Full story at  businessweek.com] Link to this post!

It’s A Virtual Barbie World

April 27, 2007 – Mattel Inc. unveiled Barbie Girls on Thursday, an online interactive world for its Barbie brand, as toy companies look to marry their products with the Internet and keep kids invested in their brands. [Full story at marketwatch.com] Link to this… Read More

Lessons for Social Media

April 26, 2007 – When you hand brand control to your users, know what’s ahead and how best to handle the results. [Full story at iMediaConnection.com] Link to this post!

Why Authority Matters in Web 2.0

April 24, 2007 – While the “authority shift” from mainstream media to citizen and social media may seem daunting to advertisers accustomed to the traditional media dynamics, it actually presents an opportunity to participate in conversations that, historically, have been off-limits to marketers. [Full… Read More

T.J. Maxx Honors Bargain Shoppers with New Campaign

April 23, 2007 – TJ Maxx is celebrating shoppers’ thrill of finding a bargain with an interactive Web site that lets customers share their shopping euphoria online. [Full story at promomagazine.com]  Link to this post!

Get Started with Interactive: 6 Marketers Share Advice

April 18, 2007 – Veteran brand marketers share some of their “what the…? ” moments, as well as what those lessons have taught them. [Full story at iMediaconnection.com] Link to this post!

Instant consumerism: shopping by magazine and mobile

April 17, 2007 – IMPULSE shoppers, watch out. Your mobile phone might soon get you into trouble. A New York company has introduced a system that lets people buy products instantly using text messages, eliminating the need to go to a shop or even… Read More

Retail Shopping Trips Often Start Offline

April 16, 2007 – An Accenture survey found that the Internet is now part of most people’s shopping process, even when their purchases are made at physical stores. [Summary from eMarketer] Link to this post!

Nielsen Buzz Tool Reads Brand DNA

April 13, 2007 – Nielsen BuzzMetrics recently launched a tool that is practically the stuff of marketing fancy: it gives the ability to learn at a glance what consumers think about a product or brand, the firm’s Pete Blackshaw writes on his blog. [Click… Read More

Combined web and catalog strategies boosts both channels

April 9, 2007 – Greater coordination of web and catalog strategies is enabling the Lillian Vernon  and other companies to cut back in places where the web site can step in with no diminution in sales. [Full story at internet retailer.com] Link to this… Read More

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