Monthly Archives: March 2007
March 26, 2007 – Marketers have a great opportunity to leverage Internet video in conjunction with their traditional TV buy and essentially double their prime time commercial airing hours. [Full story at internetretailer.com] Link to this post!
March 23, 2007 – Studies conducted by NextStage and others have demonstrated that (in general) people respond to daily, non-critical information within 10-15 seconds of first receiving that information. [Full story at iMediaconnection.com] Link to this post!
March 22, 2007 – Levi’s overall strategy is to create awareness around their wide range of fits and finishes. For this campaign, they focused specifically on their skinny, straight jeans and fashion technology. By using interactive video, they reflected their forward thinking approach to… Read More
March 19, 2007 – A new mirror takes the concept of shopping in tandem one step further by streaming real-time video to the Internet and inviting shoppers to actively involve off-site friends to join the process. It brings fashion into the realm of social… Read More
March 19, 2007 – The presence of retailers with mobile sites is growing; but just like Internet adoption in the mid-‘90s, retailers today are taking baby steps toward initiating a mobile presence. Of the 10 retail segments in the study, the standout is electronics:… Read More
March 13, 2007 – The Walt Disney Co. is targeting moms with a Web site designed to provide answers to everything from teething to saving for college. Family.com will be a one-stop destination that will include general Web search as well as content provided… Read More
March 12, 2007 – eMarketer.com gives its subscribers the final word on the 2006 online holiday shopping season and looks forward to what online merchants can expect for 2007. [Full Story at eMarketer.com] Link to this post!
March 7, 2007 – Online sources are eclipsing traditional media and advertising channels, like radio and television. Retailers need to recognize this trend and adjust their marketing and advertising strategies accordingly. [Full story at internetretailer.com] Link to this post!
March 6, 2007 – How do you determine which tactics should take precedence? By looking at what shoppers want and how other merchants make the user experience more efficient and the channel more sustainable. Check out the findings from the E-tailing Group’s Ninth Annual… Read More