Retail Marketing - Shopping Center Marketing

How should marketers leverage mobile to get the most out of their marketing dollars today? Here are four tips to successfully integrate mobile into your marketing mix.
[Full story at iMediaconnection.com] 

Find out what brands the experts will be watching and what strategies and types of campaigns they hope to see more or less of in 2007.
[Full story at iMediaconnection.com]

People who run shops don’t count how many people looked in the window. They count how many stopped at the till. The web is no different. Read on for the worst web site mesurement mistakes.
[Full story at iMediaconnection.com] 

Taking a tip from MySpace and Amazon, e-commerce sites are letting customers post comments, reviews and photos.
Macy’s opened its sites to customer reviews six months ago and now gets 350 reviews a day: The site has become a social network in its own right, putting word-of-mouth to good use right on the site.
[Full story at […]

Q. Will online video change the marketing landscape? A. Yes– big time. Fueled by user demand, online video is rapidly shifting from “mindless entertainment” to a bona fide information source and marketing tool for companies of all kinds.
Here are five ways you can prepare yourself to succeed as online video revolutionizes how users experience websites– […]

Social-networking sites are evolving from general interest destinations, such as MySpace, to cater to an ever-growing field of niche interests. Read about IQONS, an international social-networking site devoted to the fashion industry.
[Read more at marketingvox.com]

Here’s a checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls.
[Full story at clickz.com]

Want a simple and effective way to increase conversions and average order value? Send visitors to targeted landing pages — pages that behave as though they know just what the visitor is seeking — without having to create those landing pages from scratch.
[Full story at iMedia connection.com]

Six “Web 2.0″ companies that cannot afford the  Super Bowl TV media buy are instead posting their :30 spots online via a dedicated YouTube channel. Check out these “faux” spots and the real ones & vote for your favourites.
[Full story at marketingvox.com] 

Online marketers were asked what marketing tactics worked for them in 2006 and what they expected to concentrate their time and spending on in the months ahead. Here’s the word from the trenches.
[Full story at eMarketer.com]