Monthly Archives: February 2007

The Value in Mobile Marketing

February 27, 2007 – How should marketers leverage mobile to get the most out of their marketing dollars today? Here are four tips to successfully integrate mobile into your marketing mix. [Full story at iMediaconnection.com]  Link to this post!

Expert Predictions for Internet Marketing 2007

February 26, 2007 – Find out what brands the experts will be watching and what strategies and types of campaigns they hope to see more or less of in 2007. [Full story at iMediaconnection.com] Link to this post!

Worst Website Measurement Mistakes

February 20, 2007 – People who run shops don’t count how many people looked in the window. They count how many stopped at the till. The web is no different. Read on for the worst web site mesurement mistakes. [Full story at iMediaconnection.com]  Link… Read More

Online Retailers Embrace Word Of Mouth via User Reviews

February 19, 2007 – Taking a tip from MySpace and Amazon, e-commerce sites are letting customers post comments, reviews and photos. Macy’s opened its sites to customer reviews six months ago and now gets 350 reviews a day: The site has become a social… Read More

5 Steps to Successful Video Advertising

February 16, 2007 – Q. Will online video change the marketing landscape? A. Yes– big time. Fueled by user demand, online video is rapidly shifting from “mindless entertainment” to a bona fide information source and marketing tool for companies of all kinds. Here are… Read More

Fashionistas, Foodies Get Their Own Social Networks

February 12, 2007 – Social-networking sites are evolving from general interest destinations, such as MySpace, to cater to an ever-growing field of niche interests. Read about IQONS, an international social-networking site devoted to the fashion industry. [Read more at marketingvox.com] Link to this post!

Avoiding the Most Common Web Analytics Pitfalls

February 8, 2007 – Here’s a checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. [Full story at clickz.com] Link to this post!

3 Steps to Customized Landing Pages

February 5, 2007 – Want a simple and effective way to increase conversions and average order value? Send visitors to targeted landing pages — pages that behave as though they know just what the visitor is seeking — without having to create those landing… Read More

Faux Super Bowl Ads Find Online Channels

February 5, 2007 – Six “Web 2.0″ companies that cannot afford the  Super Bowl TV media buy are instead posting their :30 spots online via a dedicated YouTube channel. Check out these “faux” spots and the real ones & vote for your favourites. [Full… Read More

What Works, and What Doesn’t, in Online Marketing

February 3, 2007 – Online marketers were asked what marketing tactics worked for them in 2006 and what they expected to concentrate their time and spending on in the months ahead. Here’s the word from the trenches. [Full story at eMarketer.com]  Link to this… Read More