Monthly Archives: February 2007
February 27, 2007 – How should marketers leverage mobile to get the most out of their marketing dollars today? Here are four tips to successfully integrate mobile into your marketing mix. [Full story at iMediaconnection.com] Link to this post!
February 26, 2007 – Find out what brands the experts will be watching and what strategies and types of campaigns they hope to see more or less of in 2007. [Full story at iMediaconnection.com] Link to this post!
February 20, 2007 – People who run shops don’t count how many people looked in the window. They count how many stopped at the till. The web is no different. Read on for the worst web site mesurement mistakes. [Full story at iMediaconnection.com] Link… Read More
February 19, 2007 – Taking a tip from MySpace and Amazon, e-commerce sites are letting customers post comments, reviews and photos. Macy’s opened its sites to customer reviews six months ago and now gets 350 reviews a day: The site has become a social… Read More
February 16, 2007 – Q. Will online video change the marketing landscape? A. Yes– big time. Fueled by user demand, online video is rapidly shifting from “mindless entertainment” to a bona fide information source and marketing tool for companies of all kinds. Here are… Read More
February 12, 2007 – Social-networking sites are evolving from general interest destinations, such as MySpace, to cater to an ever-growing field of niche interests. Read about IQONS, an international social-networking site devoted to the fashion industry. [Read more at marketingvox.com] Link to this post!
February 8, 2007 – Here’s a checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. [Full story at clickz.com] Link to this post!
February 5, 2007 – Want a simple and effective way to increase conversions and average order value? Send visitors to targeted landing pages — pages that behave as though they know just what the visitor is seeking — without having to create those landing… Read More
February 5, 2007 – Six “Web 2.0″ companies that cannot afford the Super Bowl TV media buy are instead posting their :30 spots online via a dedicated YouTube channel. Check out these “faux” spots and the real ones & vote for your favourites. [Full… Read More
February 3, 2007 – Online marketers were asked what marketing tactics worked for them in 2006 and what they expected to concentrate their time and spending on in the months ahead. Here’s the word from the trenches. [Full story at eMarketer.com] Link to this… Read More