Monthly Archives: January 2007

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41% of shoppers less likely to shop stores after bad online experience

January 31, 2007 – An increasing number of online consumers say that a bad online shopping experience at a multi-channel merchant makes it less likely that they’ll shop the same retailer’s stores. Get the survey details. [Full story at]  Link to this post!

Less is more for NET-A-PORTER

January 30, 2007 – NET-A-PORTER was emailing some customers up to ten times a week. They recently consolidated communications so that customers only receive two emails a week. These emails are automatically generated and take into account users’ specific interests and preferences. Read on… Read More

Podcasting Has Powerful Marketing Potential

January 25, 2007 – What are the best business applications for podcasting? Read what Lisa Wehr, founder and CEO of OneUpWeb has to say. [Full story at] Link to this post!

Surprising Tips To Growing Your Opt-In List Quickly

January 24, 2007 – A tiny opt-in lift means your e-mail list grows bigger. And those names are better than any list you can rent or advertise on because they came from your Website. Check out these five suggestions of possible opt-in form tests… Read More

The Pocket Guide to Super Bowl ROI

January 23, 2007 – Touchdown online for increased ROI. Lube the tubes, prime your site, feed the search seekers & much more! Here’s a list of must-take steps to REV up your Super Bowl ad plans. [Full story at] Link to this post!

6 Ways to Make Your Ads Sticky

January 19, 2007 – Check out these 6 tips on how to make your online ads sticky. Lay on the honey! [Full story at] Link to this post!

Why the Landing Page Is the Life of the Party

January 18, 2007 – What makes a great landing page? First, it’s action-oriented. Read on for more great info… [Full story @] Link to this post!

Blending video and e-commerce

January 17, 2007 – Some retailers are capitalizing on the explosive growth of online video, seeking to better showcase products, entertain and engage customers. Find out more. [Full storey at] Link to this post!

Stop worrying, and start loving the internet.

January 16, 2007 – Today, much of the entertainment industry is neglecting an important piece of any marketing campaign – the internet. Here are five suggestions on why marketers should embrace the use of the internet as a marketing tool with greater zeal. [Full… Read More

2007: The Year Users Will Make Your Ads

January 8, 2007 – This coming year will be the inaugural year of user-generated advertising with marketers starting to put viral video sharing to formal and extensive use. [Full story at] Link to this post!

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