Archive for January, 2007
41% of shoppers less likely to shop stores after bad online experience
Published by Margaret January 31st, 2007 in Websites, Reviews, Retail Marketing, Online Advertising. An increasing number of online consumers say that a bad online shopping experience at a multi-channel merchant makes it less likely that they’ll shop the same retailer’s stores. Get the survey details.
[Full story at internetretailer.com]Â
Less is more for NET-A-PORTER
Published by Margaret January 30th, 2007 in Email Marketing, Shopping Center Marketing, Retail Marketing.NET-A-PORTER was emailing some customers up to ten times a week. They recently consolidated communications so that customers only receive two emails a week. These emails are automatically generated and take into account users’ specific interests and preferences. Read on for results.
[Full story at e-consultantcy.com]
Podcasting Has Powerful Marketing Potential
Published by Margaret January 25th, 2007 in Search Engine Marketing, Shopping Center Marketing, Retail Marketing, Online Advertising.What are the best business applications for podcasting? Read what Lisa Wehr, founder and CEO of OneUpWeb has to say.
[Full story at chiefmarketer.com]
Surprising Tips To Growing Your Opt-In List Quickly
Published by Margaret January 24th, 2007 in Email Marketing, Shopping Center Marketing, Retail Marketing, List Growing.A tiny opt-in lift means your e-mail list grows bigger. And those names are better than any list you can rent or advertise on because they came from your Website. Check out these five suggestions of possible opt-in form tests worth your time.
[Full story at chiefmarketer.com]
The Pocket Guide to Super Bowl ROI
Published by Margaret January 23rd, 2007 in Measurement, Search Engine Marketing, Websites, Retail Marketing, Online Advertising.Touchdown online for increased ROI. Lube the tubes, prime your site, feed the search seekers & much more! Here’s a list of must-take steps to REV up your Super Bowl ad plans.
[Full story at clickz.com]
6 Ways to Make Your Ads Sticky
Published by Margaret January 19th, 2007 in Websites, Shopping Center Marketing, Retail Marketing, Online Advertising.Check out these 6 tips on how to make your online ads sticky. Lay on the honey!
[Full story at iMediaconnection.com]
Why the Landing Page Is the Life of the Party
Published by Margaret January 18th, 2007 in Measurement, Websites, Shopping Center Marketing, Retail Marketing, Online Advertising.What makes a great landing page? First, it’s action-oriented. Read on for more great info…
[Full story @ www.clickz.com]
Blending video and e-commerce
Published by Margaret January 17th, 2007 in Websites, Shopping Center Marketing, Retail Marketing, Online Advertising.Some retailers are capitalizing on the explosive growth of online video, seeking to better showcase products, entertain and engage customers. Find out more.
[Full storey at internetretailer.com]
Stop worrying, and start loving the internet.
Published by Margaret January 16th, 2007 in Shopping Center Marketing, Retail Marketing, Online Advertising.Today, much of the entertainment industry is neglecting an important piece of any marketing campaign - the internet. Here are five suggestions on why marketers should embrace the use of the internet as a marketing tool with greater zeal.
[Full story at iMediaconnection.com]
2007: The Year Users Will Make Your Ads
Published by Margaret January 8th, 2007 in Shopping Center Marketing, Retail Marketing, Online Advertising, Consumer Brands.This coming year will be the inaugural year of user-generated advertising with marketers starting to put viral video sharing to formal and extensive use.
[Full story at iMediaconnection.com]
