Yearly Archives: 2007
Yankee Candle Turns Off Its Online Christmas Lights Early
December 21, 2007 – Yankee Candle announced December 3 on its web site that “due to the current volume of orders” it couldn’t guarantee orders for Christmas delivery. Unanticipated demand? Poor Planning? But to their credit, Yankee Candle makes it very clear on the… Read More
Holiday Ads Are Tops With Consumers
December 19, 2007 – Target, Wal-Mart and Macy’s have topped the list of consumers’ favorite retail holiday TV ads, a new study shows. And according to the survey conducted for the Retail Advertising and Marketing Association by BIGresearch, Worthington, Ohio, Best Buy, Sears, Kohl’s,… Read More
Your Very Own Virtual Garde Robe
December 19, 2007 – No Time to Pack? Let Garde Robe do it for you. Each item you leave in Garde Robe’s care is professionally cleaned, and then stored in a climate-controlled, air-purified loft. Additionally, your items are photographed and catalogued on a Cyber… Read More
Belvedere Vodka
December 17, 2007 – Is the Belvedere online experience as smooth as its vodka? The US homepage is adorned with images of the stylish satin finished glass bottle (which depicts the Belvedere Palace—the official residence of the Polish president in Warsaw), and welcomes the… Read More
Why It’s Better To Brand Than Receive
December 17, 2007 – Philip Spencer, marketing director at World Vision UK, says that by applying “branding thinking” to humanitarian appeals and campaigns, charities and agencies can break through the “charity fatigue” that most people feel. “Branding is increasingly used to make humanitarian campaigns… Read More
Desktop Widgets: The Latest Online Marketing Strategy
December 14, 2007 – Desktop widgets allow you as the consumer to get updated information from a vendor or Web publisher, without launching a browser window. The widget is connected to the Web, and pulls in data and information from the Web to automatically… Read More
Overcoming Emotional Barriers To Customer Engagement
December 14, 2007 – Everyone else in the store seemed so engaged—I felt like an outsider who didn’t know how to get involved. That was Phil’s reaction to his first visit to an Apple store. He made the comment when I was touting the… Read More
What Teens Want For Christmas
December 13, 2007 – Best Buy has a new serious of very funny videos starring teen actor and recording artist Drake Bell, star of the Nickelodeon show Drake & Josh. Drake has been hired to translate teenspeak for their parents. In this video he… Read More
Eight Predictions For ’08 – What’s Ahead For The Retail Industry
December 13, 2007 – If only predicting the future were as simple as consulting a Magic 8 Ball. Will mini-skirts make a comeback? Outlook not so good. Should I open 25 new stores this year? It is decidedly so. Will consumers buy beverages that… Read More
Best Buy Rewards Shoppers With Options
December 10, 2007 – Since “door-busting” deals and the accompanying points or “rewards” are de rigueur for holiday shopping, it’s nice to see retailers infusing some creativity and consumer control into their programs. Three of the holiday rewards involve getting more points or dollars… Read More