Archive for December, 2006
2006 Predictions Reviewed
Published by Margaret December 22nd, 2006 in Email Marketing, Reviews, Shopping Center Marketing, Retail Marketing, Online Advertising.Let’s look back at some of the predictions others made for 2006 to see how they panned out …
[Full story at iMediaconnection.com]
Five Must-Have New Year’s Resolutions for E-mail Marketers
Published by Margaret December 20th, 2006 in Email Marketing, Shopping Center Marketing, Retail Marketing.When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.
[Full story at chiefmarketer.com]Â
Holiday Email Practices
Published by Margaret December 18th, 2006 in Email Marketing, Shopping Center Marketing, Retail Marketing.Avoid holiday email worst practices, and you’ll not only avoid a lump of coal in your stocking, your bottom line will be feeling that holiday spirit for months to come.
[Full story at iMediaconnection.com]
Drive Consumers with Online Coupons
Published by Margaret December 15th, 2006 in Shopping Center Marketing, Retail Marketing, Online Advertising.Most marketing people believe that coupons simply grow revenue at the expense of profits; in other words, buying your customers. However, the true power of coupons is the ability to drive favorable consumer behavior. The trick is to determine what favorable behavior you wish to encourage and then define a coupon offer that rewards that […]
Putting creative To The Test
Published by Margaret December 14th, 2006 in Measurement, Websites, Online Advertising.Online advertising offers tools to make ads relevant to consumers by showing them how a given product fits their lifestyles.
[Full story at iMediaconnection.com]Â
New E-Mail, Old Challenges
Published by Margaret December 11th, 2006 in Email Marketing, Retail Marketing.The ability to analyze customer data in meaningful ways is more important than ever for marketers. Driving Web site traffic, personalizing content and improving ROI can’t happen without sufficient levels of customer data and sophisticated analysis of that data.
[Full story at eMarketer.com]
HOLIDAY GIFTS THAT GIVE
Published by Margaret December 8th, 2006 in Retail Marketing, Consumer Brands.Nine out of 10 shoppers said they would switch brands, regardless of quality or cost, if the new brand were associated with a philanthropy. Moreover, 83 percent of survey participants said they trust a company more if it’s considered to be socially or environmentally responsible. With celebrities involved, it isn’t just something that makes sense […]
Internet merchants track shopper’s digital trails, tailor promotional offers
Published by Margaret December 5th, 2006 in Retail Marketing, Online Advertising.New targeting strategies are part of retailers’ efforts to boost sales by better matching deals with customers most likely to respond as this season’s shopping race begins.
[Full story at baltimoresun.com]
She wore her shopping shoes
Published by Margaret December 4th, 2006 in Retail Marketing.Melissa Rosselli had every reason to believe Thursday morning wouldn’t be a shoe-in. She had won a raffle at Rack Room Shoes and was going to get 86 seconds to grab as much footwear as she could.
[Full story at sptimes.com]
