Retail Marketing - Shopping Center Marketing

A recent survey by ICOM, an advertising agency network, found that marketers worldwide see newspapers waning in influence. Asked which media types were growing most quickly, respondents put blogs, Internet ads and search engine marketing all in the top 10.
[Full story at eMarketer.com] 

Choosing a cell phone has nothing to do with ring tones, instant messages or megapixels. Fashion trend marketers are tapping into customers who want sleeker designs and accessories ranging from charms and stickers to crystals and tiny designer purses.
[Full story at pantagraph.com]

In a poll of marketers conducted by Zoomerang, short of having a definition, 79% of them were not even familiar with the term “Web 2.0.”
[Read more at eMarketer.com]

Introduced Tuesday just as the holiday shopping season begins, the novel real-time site, parkingspacenow.smgov.net, will be updated every five seconds and display numbers of available parking spaces for public garages and surface beach lots. People thinking of venturing into Santa Monica’s congested central area will be able to check their computers beforehand for information that […]

There’s no guarantee that getting great recognition from media hits will garner new business. But you can improve your chances by being proactive. Here are several ways you can leverage your investment in public and media relations to improve your corporate and executive positioning, internal and external communications, and sales and marketing materials.
[Full story at […]

It’s time to get lots of revenue-generating email addresses (a.k.a.: prospects) back into your database so you can hit those lofty 2007 targets. The good news is that there are plenty of ways in which to do this. Even better news is that most are extremely budget friendly.
Click here for 5 solid ways to build […]

Can’t find your size, your colour? your style? If EXPRESS can locate it, they’ll ship it to you for FREE. Don’t forget to check out they’re  interactive change room where you can create your own custom look, email your favourite gift ideas to friends and print out your new look for your next shopping trip.
[Visist […]

Marketers have to figure out a way to get into the conversation by interacting with real people, whether it’s through an online community or a blog, or creating promotions that are designed to be shared.
[Full story at marketing mag.ca] 

Loyalty metrics company, Brand Keys, measures the direction and velocity of consumer values 12-18 months in advance and can identify with uncanny accuracy, trends that will determine the difference between success and failure for brands and marketers for 2007.
[Full story at chiefmarketer.com]

With internet videos, the company is reaching an international market on a budget any advertising executive would envy. For close to $50 — the cost of a rake, a Big Mac meal, Coke and some marbles — the company has been seen — and been talked about — by millions.
[Full story at desertnews.com]