Monthly Archives: October 2006

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Oprah Revolutionizes E-Mail

October 30, 2006 – Inside the October edition of her “O” magazine is a full-page print add from Sephora. The ads looks like every other full-page print ad. But this ad actually has a direct marketing call to action in it that encourages people… Read More

E-mail Marketers Must Get Relevant

October 27, 2006 – Recent Jupiter Research surveys find people are getting about the same number of e-mail messages, signing up for multiple e-mail accounts more often, and spending less time looking at e-mail. Those factors make it even more important for marketers to… Read More

Creating Relevance Where There Is None

October 25, 2006 – Ensuring that your brand is relevant to your target consumer is priority number-one among marketers today. This includes not only understanding when, where, and how consumers use or purchase your brand but also developing an understanding of when, where, and… Read More

4 Ways to Integrate Online with Print

October 25, 2006 – In the face of less print media advertising, both marketers and agencies can improve the impact of their messages by developing creative that includes a meaningful bridge to support the relationship between the consumer and the brand. [Full story at… Read More

I’d Like To Teach The World to Ping: Coke Writes The New Book On Marketing

October 24, 2006 – The shift to a digital media world, in which consumers control the flow of information, requires marketers like Coca-Cola to shift, too. It means moving from an era of classic Coke TV commercials, like “I’d Like To Teach The World… Read More

Trend spotters have pulse on holiday desires

October 23, 2006 – Three industry experts offer their predictions for the season, from hits in accessories like wedge boots, mini handbags and iPod holders to how department stores like Macy’s will win over customers. [Full story at] Link to this post!

New Marketing Frontiers Await Shoppers

October 17, 2006 – From food courts to banners hung from the ceilings, ads screaming “buy me” call out. Malls are tuning in a similar strategy to Las Vegas in their zeal to put ads in every conceivable spot in their buildings. [Full story… Read More

7 Ways To Get More From Email Marketing

October 16, 2006 – Segmentation of your email list to create relevant experiences for your customers is the hard part (and well worth it for higher response and deliverability). Yet, many marketers skip over the easy part: applying a segmentation strategy to the registration… Read More

Bono, Oprah & Bobby Shriver Launch (RED)(TM)

October 13, 2006 – Harnessing the power of some of the world’s most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort… Read More

Tips From Search Engine Experts to Optimize Your Site

October 11, 2006 – Select the right keywords and — to paraphrase “Field of Dreams” — if you optimize it, they will come. Choose the wrong words and your search engine optimization (SEO) campaign might be DOA. [Full story at] Link to this… Read More

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