Retail Marketing - Shopping Center Marketing

Inside the October edition of her “O” magazine is a full-page print add from Sephora. The ads looks like every other full-page print ad. But this ad actually has a direct marketing call to action in it that encourages people to sign up for e-mail from Sephora.
[Full story at clickz.com]

Recent Jupiter Research surveys find people are getting about the same number of e-mail messages, signing up for multiple e-mail accounts more often, and spending less time looking at e-mail. Those factors make it even more important for marketers to figure out how to break through and get their attention.
[Full story at clickz.com]

Ensuring that your brand is relevant to your target consumer is priority number-one among marketers today. This includes not only understanding when, where, and how consumers use or purchase your brand but also developing an understanding of when, where, and how they respond to your brand message. Do you know what brand is associated [...]

In the face of less print media advertising, both marketers and agencies can improve the impact of their messages by developing creative that includes a meaningful bridge to support the relationship between the consumer and the brand.
[Full story at imediaconnection.com]

The shift to a digital media world, in which consumers control the flow of information, requires marketers like Coca-Cola to shift, too. It means moving from an era of classic Coke TV commercials, like “I’d Like To Teach The World To Sing” and “It’s The Real Thing,” to one in which consumers are doing most [...]

Three industry experts offer their predictions for the season, from hits in accessories like wedge boots, mini handbags and iPod holders to how department stores like Macy’s will win over customers.
[Full story at eastvalleytribune.com]

From food courts to banners hung from the ceilings, ads screaming “buy me” call out. Malls are tuning in a similar strategy to Las Vegas in their zeal to put ads in every conceivable spot in their buildings.
[Full story at sptimes.com]

Segmentation of your email list to create relevant experiences for your customers is the hard part (and well worth it for higher response and deliverability). Yet, many marketers skip over the easy part: applying a segmentation strategy to the registration process.
[Full story at imediaconnection.com]

Harnessing the power of some of the world’s most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS [...]

Select the right keywords and — to paraphrase “Field of Dreams” — if you optimize it, they will come. Choose the wrong words and your search engine optimization (SEO) campaign might be DOA.
[Full story at imediaconnection.com]