Archive for September, 2006
What Do These Symbols Mean? What is RSS?
Published by Bryce September 12th, 2006 in Uncategorized.Have you been wondering what these symbols mean? Does RSS make you agitated because people talk about it but you just don’t get it. Well here are two great links that will get you on your way to having your favorite web content delivered right to you. (Like this site perhaps…)
http://www.feedburner.com/fb/a/aboutrss
http://www.sixapart.com/about/feeds
Site redesign plays a key role in Spiegel turnaround
Published by Margaret September 8th, 2006 in Retail Marketing.Since the site redesign, conversion rates increased 59% for new customers and 43% for repeat customers, Chivari says, adding that Spiegel.com represents about 50% of Spiegel’s revenue.
[Full Story at www.internetretailer.com]
Grinners are Winners
Published by Margaret September 7th, 2006 in Shopping Center Marketing.‘Smile with Centro’ is a community photography competition being conducted at 52 Centro Shopping Centres across Australia. The competition asks people to enter photos that make them grin and will raise money for The Smith Family.
[Full Story at starnewsgroup.com]
Saks To Launch Multichannel Fall Fashion Campaign
Published by Margaret September 6th, 2006 in Retail Marketing.Sak’s “Want It!” will launch Sept. 13 with opening night galas in New York and Beverly Hills. It will roll out to all 55 Saks Fifth Avenue stores and on www.saks.com the next day. Related festivities, special appearances and in-store events will drive the campaign.
[Full Story www.dmnews.com]
McDonald’s is Mobile
Published by Margaret September 5th, 2006 in Consumer Brands, Mobile.New McDonald’s campaign sends coupons to late-night partyers’ mobile devices, and lets audiences practice their karaoke skills on the website. The campaign is significant in that it showcases the advance of mobile marketing to connect with consumers in a personal way at the most relevant times. The campaign connects digital media (mobile and online) with [...]
Read Your Search Engine Robot Report
Published by Bryce September 4th, 2006 in Measurement, Search Engine Marketing.The Search Engine Robot Report is extremely valuable yet seems to be the least queried Web Analytics report.
The Search Engine Robot Report tells you how often the Search Engines query your web pages, and which of your web pages it finds.
Maxi Nominated - FCP Events
Published by Bryce September 1st, 2006 in Shopping Center Marketing, Websites.As you know, Friday is when we highlight a Dotfusion client in the Retail or Shopping Center space. Today the spotlight is on the Maxi Award nominated First Canadian Place (FCP) events program. FCP is a mixed use building located in the heart of the financial district in downtown Toronto.
It’s been almost 3 years since [...]
